Chickenstargram put into action win-win management to grow charcoal chicken business with partners

강진성 기자l승인2021.07.28l수정2021.07.28 13:22

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▲ Chickenstargram / CEO Hong Sae-bum

(PowerKorea) Charcoal grilled chicken is less oily than fried chicken. It also smells more attractive thanks to the fire from the charcoal. Chickenstargram is famous for charcoal grilled chicken. The company runs five stores in Gildong (flaship), Songpa, Suyu, Haman and Busan. The bestselling menus are salted, teriyaki, seasoned and stir-fried rice cake-based. 

The salted is fairly salty and clean. The teriyaki is sweet and soy source-based offered with katsuobushi and mayonnaise. The seasoned is charcoal-smell enhanced and makes a good combination with rice or noodle. The taste is to be chosen for mild, mild-regular, regular, hot-regular and hot. The stir-fried rice cake-based is its signature rice cake-based chicken menu. The recommended side menus that go well with any chicken menus are cheeseball, mini hotdog, fries, rose stir rice cake and dried laver roll. 

“We use domestic chicken no frozen because it makes taste better. I have tried many types of chicken before launching Chickenstargram and came to a conclusion that charcoal grilled chicken is less oily and has less calorie which many Koreans are conscious of it when they choose what kind of food they eat nowadays” says Hong Sae-bum, CEO of Chickenstargram.

Plain lean chicken in particular is made of chicken legs and the machines and sources are made with its own methods and knowhow of the company. In accordance with increasing number of single households, Chickenstargram is working on menus for singlers. Those who wish to join the business are benefiting from no membership fee, no royalty, no order-filling cost and no re-membership fee. The business partners can also receive delivery consulting and online marketing support. 

“Many franchisers promise many things to franchisees but I have not witnessed the many things were put into action as I once was a franchisee. It is my firm will, therefore, to put what I promised into action so that I and my partners grow the business together. In a long term perspective, I would like to grow the business on/off line by launching cafe brand also” says Hong.

Chickenstargram makes a regular donation to children in need once a month.

PowerKorea is an official partner of Herald Corporation. The magazine is distributed to the KOTRA business centers in the world. PowerKorea publishes latest news of government, Samsung, Hyundai and LG and endeavors to serve a platform to engage with people around the world.


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