Do not waste time and energy but find your hobby conveniently at Hobby Route: 1ft

강진성 기자l승인2021.07.26l수정2021.07.26 11:48






▲ 1ft / CEO Jeong Seung-gwon

(PowerKorea) Established in September 2017, a South Korea startup 1ft is a hobby portal service provider. The Hobby Route of 1ft is a life information platform where people search and find a hobby among a variety of hobby pools and methods. 

The site divides more than 30,000 hobbies such as art, music, sports, career and life into 159 categories. In addition to this, the site offers more than 100,000 locations where people can learn a hobby of their choice with free hobbies to enjoy. The algorithm of Hobby Route analyzes preference of people by gathering viewings and clicking to suggest customized lists of hobbies. 

“I’m a hobby goer and I search thoroughly of location, equipment, costs etc. in order to choose the best possible options. Back then, I had to travel far and wide to do this which took away much of my time and energy. So I thought of making it simple and it was the start of 1ft and Hobby Route” says Jeong Seung-gwon, CEO of 1ft.

Alongside Hobby Route, 1ft provides made to order services. From golf balls to mask, t-shirts, water suits, mini frames and water bottles, 1ft makes the work of hobby goers convenient and the hobby activities smooth and nice. 

“1ft and Hobby Route are loaded with advanced technologies such as curation services, deep learning, big data and interactive. All contents and services are built and provided based on these cutting edge technologies so that users can more easily and conveniently search and get what they want and need for their hobby” says Jeong.

Like a venture, staff members at 1ft use an English name instead of position name. Once a half shift of the day of 5 day work week is a time for all staff members to do a hobby activity and the company provides necessary cost. 

“It is our goal this year to level up the product information and overall quality of the apps. We will also introduce user-participation activities where they can share their hobbies and experiences such as pros and cons and what to prepare” says Jeong.

PowerKorea is an official partner of Herald Corporation. The magazine is distributed to the KOTRA business centers in the world. PowerKorea publishes latest news of government, Samsung, Hyundai and LG and endeavors to serve a platform to engage with people around the world.

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