(PowerKorea) Formerly served as the industrial policy division head of the Ministry of Trade, Industry and Energy and of the Presidential Office, Yoo Jeong-yeol took the steering wheel of the Korea Trade Investment Promotion Agency on May 20. 

In his inauguration speech, he said that the pandemic has changed many ways we live and trade and it is our job to turn this risk to opportunity. He then made pledges to make during his terms: 1) digital shift of export support system 2) global value chain 3) global carbon neutrality 4) proactive measures to new trade policies. 

“I will make contribution to achieving $700 billion export and 120,000 export companies. I will build multi-directional cooperative tools and systems between government organizations and companies by using the most of non-contact digital technologies and platforms.”

He especially emphasized importance of transparency and integrity as the key players to build trust of the people.

Yoo lays a springboard for K-Webtoon to go global

KOTRA joined hands with the Korea Manhwa Contents Agency to hold the Webtoon Plaza 2021 for 5 days from May 24. 20 South Korean webtoon producers introduced 40 webtoons during the event in an effort to seek foreign buyers and business deals. 

An official of Somare, the Japanese electronic comics tycoon, said that South Korean webtoons such as ‘I Wake Up One Day and Found Myself a Princess’ was really popular in Japan and he hoped to read the Korean webtoon trend and also to find good webtoons to make a deal during the event.

Prior to the event, KOTRA and the Korea Manhwa Contents Agency organized ‘K-Webtoon Preview Semina’ online and handed out brochures that contain information of Korean webtoons in English, Japanese and Chinese. KOTRA also joined hands with influencers to introduce Korean webtoons worldwide through their channels including 7 foreign influencers. 

KORTRA innovative growth division head Kim Sang-mook says that K-Webtoon is one of the hottest K-Wave alongside pop, dramas and movies and games, and KOTRA will provide necessary support for Korean contents to go global.

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