|▲ Carind / CEO Jeong Yang-suk|
(PowerKorea) South Korean recreational vehicle (RV) market has grown by leaps and bounds. Kabak or chabak is a new coinage widely used on TV and social media and it means stay overnight in a car. Unlike in the past, Koreans take it normal if someone around them buys a RV as the market is booming and some TV shows and Youtubers stream their staying overnight in their car that arouses ‘the I wanna do that too’ from viewers.
Carind (car + mind) is a South Korean RV tuning services brand. CEO Jeong Yang-suk who likes camping very much jumped into RV business on recommendation of his acquaintance. Building extensive knowledge and experience, he focused on efficiency and cost-effectiveness of RV as well as customization of the tuning.
“The reason people buy RV is to camp outside and stay overnight in nature. But as is often the case, they turn their excitement to functions and equipment of the car rather than camping itself. And the result, I have observed, was wasting of money on unnecessary accessories” says Jeong.
Carind is far from luxury RV which people on the media often show off. It is cost-effective with strengthened efficiency. At Carind, you can have your car tuned as RV at 3.7 million won (3,310 USD) that includes a bed, table, electric installation, insulation and soundproof, and curtains. Or you can conveniently choose among ARK, ARK M3 and ARK Free models for camp or for business trip. The tuning is done simple and easy for everybody to control without rocket science.
“People in Germany tend to leave work at 4 and drive RV to nearby park to spend time with their family and come back home at night. As the work hour in South Korea seem to be getting shorter, the German way of enjoying the after work life style might arrive to the Korean land soon” expects Jeong.
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