South Korean special purpose shoes brand Noitavonni recognized by the FDA as medical device shoes

백지원 기자l승인2021.04.22

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▲ Noitavonni / Chairman Gwon Dong-hyuck

(PowerKorea) The outbreak of the COVID-19 has raised people’s awareness on health. Health care market has seen an explosive growth for the last decade in South Korea and people, especially young ones, are enthusiastic to shape their body nice and sound. In addition to traditional fitness clubs, pilates seems to be making a big wave of trend while yoga is enjoying its popularity in pilates package deals. Meanwhile, special purpose shoes market also seems to have made a significant step forward. 

Famous for super power walking, Noitavonni’s medical health care shoes have recently seen a wowing sales upsurge on last year. The shoes are designed to help correct body and diet by using its balance modulation principle that absorbs impact and disperses it to protect waist, joints and neck. The shoes are recognized by the FDA as medical device shoes, and taking the momentum, the company is set to launch the shoes in the US, EU, UK and South East Asia.

The company’s flagship shoes medical health care S1 and S-AIR especially have been loved by many special purpose shoes manias around the world, and the functional medical golf shoes, when released July this year, are highly expected to continue its brand power in the market. Gwon Dong-hyck, Chairman of Noitavonni, is taking the lead of the sales strategies alongside the Noita super power walking campaign. 

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