|▲ Eaudelune / CEO Park Chun-myeong|
According to Shinsegae department store, sales of win increased to 41.1% last year and it was 66.2% in December alone. Wine was enjoyed by a few manias in the past in South Korea but more and more people seem to know about the unique characteristics and taste of wine nowadays. While 99% wine are imported, there are 1% Korean wineries who are struggling yet ambitious to take a good share of the market in the coming years.
Yeongdong County, North Chungcheong Province has a great temperature difference between day and night with a great amount of the sun during the day. Naturally, fruits in the region are high in sugar content and excellent in flavor. Grapes in the region is especially popular for unparalleled taste and 13% of the nation's whole produce comes from this region.
Located in Yeongdong, a South Korean winery Eaudelune has carrying on the 3 generation family business of wine making. Current CEO Park Chun-myeong's grandfather started growing grapes from 1974 on the same spot today with nickname grape doctor. In 2006, Eaudelune received a ministerial prize for excellent grape cultivating methods from the Ministry of Agriculture, Food and Rural Affairs. Current CEO Park finished a 3 year course at a wine academy in 2012 and took over the business from July 2015 while still carrying on his academic zeal at Youngdong University.
Introducing himself as a wine-man, Park is producing 9 kinds of wines with Bebemaru (sweet), Grantigre (dry), Seolaeim (rose) and For Wife (sweet). For Wife is especially made and named by Park for his wife who gives unsparing support and help. The alcohol is 10 percent with excellent blending of sweetness and sourness which gives a clean after taste. For this reason, For Wife, alongside Seolaeim, is popular among young women.
Grantigre has three choices: 1974, 1988 and 2002. The year is not the year it was produced but the year meaningful for Park. His grandfather started growing grapes in 1972, the Seoul Olympics was held in 1988 and the World Cup was held in 2002. Park recommends to start with Bebemaru and move onto Grantigre 2002. In other words, start from sweet and move onto dry. 1988 is drier and 1972 is close to full-bodied. You might like M1988 made with Campbell and schizandra which gives a unique and gentle flavor.
All wines at Eaudelune go through 1 to 3 years of ripening. New brands also go through 2 years of simulation period to see commercial feasibility.
Eaudelune won the grand prize at the Korea Wine Best Selection 2016, the grand prize at the Korea Wine & Spirits Awards from 2017 to 2019, and the idea prize at the 2018 Hi Seoul Awards. PowerKorea.
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