|▲ Nanatori / CEO Lee Hoon-min|
Nanatori is a South Korean company providing educational counseling for teachers, teaching staff, children and parents. The company listed name in the social entrepreneur project of the Ministry of Employment and Labor in 2018 followed by being appointed as a preliminary social enterprise by the Ministry of Gender Equality and Family, and Gyeonggi Province.
Its itinerant services are received as excellent from both teaching staff and parents alongside customized counseling services for individuals and groups. The counseling is divided into psychology, test and analysis, trauma and art therapy with 13 sub-programs designed for each need and want with greater focus on preventing any possible disgraceful incidents at educational institutions such as violence, abuse and bullying.
All counselors at Nanatori have related certificates and years of experience in each respective field. Thanks to these excellent staff and comprehensive counseling programs, Nanatori has earned a number of citations including from Governor of Guro District and Mayor of Seoul Metropolitan City.
Also, Nanatori counselors have been appointed as special counselors of local governments and children's support centers and numerous business agreements have been signed with various organizations.
Nanatori CEO Lee Hoon-min worked as a counselor from her 20s and pushed her career a step ahead at the Seoul Support Center for Childcare in 2015.
Knowing that there was no such centers in Gyeonggi Province, she rolled up sleeves and launched Nanatori and grow it to be as a preliminary social enterprise today.
"There are many good nursery teachers whose knowledge and services in the field is excellent but some disgraceful incidents such as mistreatment of children exposed on the media give bad reputation to the industry as a whole. So, it is our job to make sure such incidents not happen through our continuous and effective counseling services" explains Lee.
She emphasizes importance of group counseling as it delivers ways to dig up the fundamental problems of an institution before going into each detail of the problems. Communication in this respect is far more important than legal conflicts and solutions.
She also points out the need for short-term counseling as teachers are not that idle to participate in long-term counseling. Effective and efficient counseling skills and experience therefore is a must. For this reason, most counselors at Nanatori are aged above 55 who have built extensive experience in the field.
When asked about future plan, Lee says "I'm gathering data of what I have been studied, learned and experienced and I will write a paper on their social effect. When things go as I planned, I can expect to bring up related survey and data management systems that can make our job easier and more efficient."
'Na' means 'I' in Korean and tori means for acorn. Thus Lee named Nanatori to mean better and fruitful 'I' like acorn.
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