|▲ PJ Pizza / CEOs Chunho Park and Myeonghoon Jin|
The war among pizza brands in South Korea is being heated up. While the fierce battle is being made between big names like Pizza Hut, Mr. Pizza, Domino’s Pizza and small names like Pizza Maru, Pizza School, 59 Pizza, large food companies like Ottogi, CJ and Pulmuone also are turning the eyes of consumers to their favor with frozen pizzas. It is life or death competition and one must offer better quality and price competitiveness in order to survive. One more thing, however, should be taken into account is this: ideas!
First started with a small 23 square meter store in Sinwol-dong, Yangcheon District, Seoul in March 2006, PJ Pizza now has grown to boast 30 branches around Seoul. And the growth engine was but ideas! CEOs Chunho Park and Myeonghoon Jin made difference to their pizza with the concept ‘the fun to choose pizza in one pizza’. Among 21 kinds of pizzas, customers can pick 4 kinds for M size, 5 kinds for L size and 7 kinds for XXXL size to make it all into one single pizza regardless the sizes. But what makes industry specialists wowed is the fact that these young CEOs started franchise in full scale only from June 2019. Their ideas attracted great attention not only from pizza lovers but also from the media. The appearance on a TV show accelerated its brand name.
Chameleon, Bulgogi and Sniper
Chameleon, Bulgogi and Sniper pizzas are the hottest sellers. Sniper in particular is made of potato salad, spam, beef and special sources. Michindakbak (crazy chicken foot) and ttangcho chamchi wasamayo (chili tuna wasabi mayonnaise) also are unique menus of PJ Pizaa.
“Apart from ingredients, there is another important recipe to make the best pizza. It is our principle that the best is never made if we don’t endeavor. In other words, making a pizza with four, five or seven different pizzas requires a great amount of physical and mental strength but we must do it without a moment’s neglect to satisfy our customers. It is one of the reasons that we give more space for the kitchen than the hall.”
Delivery-driven and cost effective
Those who wish to join the business are encouraged to note the advantages PJ Pizza offers: it is cost effective, the capital to start is affordable, royalty/membership fee/training free are free (until opening 50 branches, so hurry) and consulting for location and management is made frequently. Everybody can start as the recipe also is simple and does not take much time to learn. But you should take 30 hours of training for 3 days. You can run a store by yourself alone and can expect around 20 million won ($16,000) sales a month depending on your business acumen and locational factors.
When asked about future plan, both Park and Jin said that they were targeting to increase the number of branches to 80 by the end of this year. But the current virus deadlock seems to make it difficult so they are targeting reasonable 60.
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