Winning 2020 Brilliant People & Brand Awards In the category of fitness education

김종관 기자l승인2020.02.26

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▲ Body & Life / CEO Hyunjeong Lee

Physical fitness education specialist Body & Life listed its name in the 2020 Brilliant People & Brand Awards in the category of fitness education. Hosted by Herald Group and managed by monthly <PowerKorea>, the awards find and reward people and brands with promising growth potentials in the year 2020. A total of 40 winners took the stage to receive the awards at Seoul Press Center on January 17. Body & Life stood alongside some of the renowned brands such as Starbucks Korea and GS Retail. Body & Life scored high for scientific physical analysis and substantial results. 

Assistance of fitness professionals is a must for wow results

Who could not want to have a hot body? Look at the photos updating daily on SNS, you might find a great number of body shots as much as selfie. Some even put up a text below the photo “sleeker body than whitened face”. The photos of body shot often lead you to fitness accounts. Hyunjeong Lee, CEO of Body & Life, who has 30 kinds of national and international certificates and licenses including pilates, yoga, body building and SNPE, points out 4 elements to have a sleek body line: 1) elastic buttocks 2) tight pelvis and flabless thighs 3) erect spine and slander waist 4) sleek leg line. But you do not achieve this alone without an assistance of fitness professionals as you are likely to harm your body in worst case. Lee is well recognized for his all in one program for both diet and fitness which wowed the audience and the panels on air. It is a combined program of body weight training and celebrity diet. “An erect and balanced body is not only good for physical strength but also prevents various diseases caused by it. Tight calves, for example, can cause waist pain as it tilts the upper body forward and thus bends the upper spine. A solution is stretching the claves.” If your New Year’s resolution is fitness and diet, it is never too late to try something different. Who knows people might not recognize different you late this year?


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