Faster fish eats bigger fish in SNS market

지윤석 기자l승인2019.12.20l수정2019.12.20 15:41






The Korea Social Network Services Operator Association (KOSOA) held a regional forum on November 11 in Daejeon to share the prospects of the SNS market in the year 2020. Number of special presentations on generating profits on SNS took place on the day which included success cases and making YouTube contents and they were: Loco Group CEO Dongki Lee on fast selling innovative products; Feed Box CEO Sangwoon Park on maximizing profits from KakaoTalk –Plus, Kakao director Chungyeong Kim on understanding Kakao commercials and Shopee team leader Jihyeon Kim on how to list in Shoppee in South East Asia. The KOSOA president Unsup Baek said: “There is a saying circling around in this industry: faster fish eats bigger fish. In other words, no matter how big the company is, it is likely to fall if it is dumb in catching up the latest trend. So the forum such as this serves us as a foundation to share the prospects of the trend in coming years.”

Alongside the regional forum, the KOSOA held SNS Shopping Day on November 11. More than 170 businesses joined the event and offered up to 90% discount on selected products. The event coincided with the Korea Sale Festa and consumers got hold of various discount and benefit information.

The KOSOA president Unsup Baek said that 1111 SNS Shopping Day offered various discounts to buyers and the members of the KOSOA benefited from marketing their names on SNS platforms; it was a good example of win-win marketing.”

Meanwhile, the KOSOA signed a business agreement with the Miral Welfare Foundation to support independence of disabled. The KOSOA is to donate goods to the foundation on a regular basis. Founded in 1993 by Jeongkil Hong, Miral is a NGO and it generates incomes by selling donated goods at its Giving Plus store.

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