Coffee houses, or cafes if you like, today in South Korea seem to shift its function as a cultural space over just selling a coffee or tea. Unlike in the past where people dropped by a cafe just to have a cup of coffee, the café-goers today are sensitive to trend and ambience not to mention, of course, the taste.
Opening this month in Gwisan-dong, Changwon City, South Gyeongsang Province, the caféEllibis one of the good examples that meet thedemand of these picky café-goers. Ellib (Beliebt) means ‘popular’ or ‘favorable’ in German. Ellibis received as one of the hottest cafes in Gwisan-dong that offers beverages, bakery and food but more attractively a number of entertainments to enjoy.
|▲ Ellib / CEO Yeondae Gang|
CEO Yeondae Gang of Ellib is the one who brought a success to the locally famous dine-out franchises EbadomGamjatang (pork back bone stew) and Saya (Korean table d’hote). He has planned Ellib for 3 years and pushed it forward for a year with a concept of ‘contents-based café’ inspired by Tsutaya Books in Japan that sells ‘life style’ with books.
Contents-based café means where customers single, couple or family would like to stay for as long as they can because they like the space very much. Twice a month a performance will be taken place on the terrace that covers jazz to trendy and art and photo works will be displayed once a month along the corridors and the corners of the café.
You will definitely be wowed by its sophisticated interior, high windows and neat layout of the bars and tables on entering the café not to mention the exterior. What will make you wower is the first grade certificate holder barista who will make you a perfect cup of coffee and a former Westin Chosum Hotel chef who will make you “mmm…” tonkatsu and sushi. The bakery is supplied by Gentz, one of the top three bakery brands in Busan.
“Customer services in fact are more important than the aforementioned. For this reason, I would rather have professional staff than part timers who normally do not much care about quality services. We all want to be treated nicely on food we ordered and the services we receive. So these two I think are the crucial for a dine-out restaurant to be successful.” Gwisan-dong is one of the rising café streets facing the sea right in front the ChangwonCity and around. It is a good idea to walk or drive the coastal road and take a break at a nice café or restaurant like Ellib.
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