‘NAYO’ Sparkling Hair tonic from Ludea, helps to improve hair loss.

지윤석 기자l승인2019.07.18l수정2019.07.18 14:00






NAYO is a brand launched to help everyone to experience expert-level of hair and scalp care at home. It is gaining popularity from consumers interested in hair and scalp care right after its launch, throughout Social Media and online communities.

NAYO is a specialized brand for hair and scalp care from Ludea, also well-known for its Cho Jung Sparkling Water ingredient to maximize the coolness, to be effective in caring dead skin cell and skin oil, eventually passing the clinical trial from organizations such as low skin irritation test. It is proven to have effect in improving scalp environment such as managing the scalp temperature.

NAYO sparkling tonic is not spraying-type, but directly applying-type to your scalp through the silicon holes on the product. After applying the product, you gently tap your scalp to massage and help absorb the effective ingredients to the scalp, better than other scalp care products.

Moreover, NAYO sparkling tonic and NAYO shampoo brush has won the ‘Pin-up best 100’ and ‘Honorable award’ respectively in ‘Pin-up Design Awards’, which is one of the 3 big design awards in Korea, sponsored by Ministry of Trade, Industry and Energy, hosted by Korean Federation of Design Industry Associations. It has been recognized in terms of design and packaging. The special shampoo to improve hair-loss from NAYO, has gained popularity throughout social media channels and online communities, selling out in more than 20 online shopping malls such as open markets and social commerce. NAYO sparkling shampoo and NAYO sparkling tonic have been ranked 4.6 points and 4.7 points respectively (in Naver Smart Store, out of 5 points), receiving love from customers.

NAYO, started from online channels, has also entered the offline select stores such as Happy department store in Mok-dong, Avenuel Lotte department store in Jamsil Worldtower, Cosmepia select store in Daegu. It also has entered in Electro Mart in Goyang, Kintex, Pangyo, and other 23 branches. Additionally, NAYO has opened up a pop-up store in Hyundai department store Pangyo and Kintex branch, from May 31st to June 13th, with its exceptionally high sales volume, the event has been a huge success, resulting in planning additional pop-up store and officially entering the store in every branch of Hyundai department store.

지윤석 기자  jsong_ps13@naver.com
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