|▲ CEO Lee Tae-sung|
No matter how big the size of family were in the past and how small the size of it today, keeping memory of one’s family in photos remind us of all those good and bad moments and above all ‘the love and happiness’ when looking back at some point in the future. Starting its business idea at this simple and truthful fact, the family photo studio Gamansa has grown much nationwide with its largest number of franchisees in the field: 80. Gamansa means ‘all goes well when one’s home is happy’.
31 years of single path in photo studio
Under the influence of his photographer father, CEO Lee started to run his photo studio at the age 21. For the last 31 years, he never looked for other professions but just walked the single path as a photographer. His family and wedding photo specialized studio Gamansa is the result of this long time passion and his sense of duty to re-boost somewhat insipid photo studio industry in South Korea.
He is also running 13 branches out of the total 26 of the Korea’s No.1 baby photo studio brand: Baby Pastel. Behind this great success lies Lee’s passion and business acumen especially in the fields of consulting, development of manual, frame layout, building data base, marketing and profit making. Taking the momentum of his business, he also opened a branch in the Philippines and engaged himself in running the business there.
Joining hands with Etland
Gamansa started a franchise in earnest from 1st May after preliminary recruitment and secured 80 branches within 3 months. This is a remarkable feat and the rapid growth is further enhanced by singing a business agreement with the electronics goods seller Etland: Etland gives out free photo gift vouchers to all of those who visit Etland nationwide; the gift voucher includes free photo shoots with frames and a travel voucher to South East Asia in addition.
Walking together and growing together
“Gamansa offers free and special events such as free photo shoots, free photo frames, travel vouchers including accommodation in Pattaya Thailand and Cebu Philippines as well as one night accommodation vouchers at Jeju Dream Village.”
Moreover, Gamansa runs ‘The Best Photo Award’ for family photo customers among which the winner can enjoy free Europe or cruise travel. Alongside, Gamansa is constantly organizing promotions for baby photos themed on the step by step progress of their growing.
“I’m not that a greedy man of business. I just want to run my business based on win-win management with my partners and I will stop expanding the physical size of the business when the number reaches to 100. Then I will focus more on finding better and more advanced photo shooting services.”
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