Premium tea house Heuk Hwa Dang creates fresh ripple with new wellbeing trend

김선중 기자l승인2019.03.22







Heuk Hwa Dang is a premium tea house famous for premium teas and deserts themed on ‘black sugar’ and ‘flower’. From bubble milk teas and bubble ice cream to fruit flower teas and nuga cracker, Heuk Hwa Dang offers healthy and creative menus among the Japanese and French desert donated market and is raising a fresh ripple. It is notable that this Korean brand has secured No.1 status in sales of deserts at major department stores in Korea by beating the foreign brands. Inquiries for franchise are flooding in from Japan, China, Vietnam and Malaysia and the brand is expected to make a significant jump in recognition and scale this year. 

Winning 2019 Korea Brilliant People & Brand Awards

“Using healthy ingredients is the very basic of chefs. It is not right to use unhealthy ingredients especially to give ‘sweetness’. We can find healthy ingredients as long as we have a will. Heuk Hwa Dang will always stick to this healthy principal” said CEO Nam Eun-hee. In recognition of creating healthy wellbeing trend in the desert market, Heuk Hwa Dang won the 2019 Korea Brilliant People & Brand Awards in the category of desert brand. “Our goal is to grow the brand as a global premium tea and desert brand so that more and more people in the world can value healthy Korean teas and deserts as well as its sophisticated look” said Nam.

The 2019 Korea Brilliant People & Brand Awards is held by Herald Group which runs the Herald Business and the Korea Herald, and managed by monthly <Power Korea>. The awards find and reward competitive and promising companies and individuals who have shown high potentials to grow. The winners went through strict screening on documentations and also interviews when necessary. 

Some of the notable winners included Yongsan District Seoul, Gwangjin District Seoul and Jung District Incheon in the category of self-government and GS Retail, Dongwon F&B, Lotte World, Starbucks Korea, Korean Folk Village and Hotseasoner in various categories.

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