▲ CEO Lee Hae-sook

It is reported that there is increasing number of people losing hair due to stress and environmental pollution. It was formerly the exclusive property of people in their 40s and 50s but a recent survey shows it has come down to 20s and 30s. What is more surprising is that women are no longer exception. If wearing a wig was common in the past, people prefer hair increase or attachment to get a natural look nowadays. 

Maymo
There are many factors casing hair loss: stress, food, disease, diet, pollution, etc. Whatever the reason is, it cannot stop once the loss is started. For this reason, many specialists are focusing on the method of increasing or attaching the hair around the lost part as a solution. So called ‘hair increase’ is to attach hair to make the scanty hair look as abundant and stylish as before. 

Lee Hae-sook is a hair specialist who has worked in the field for the last 30 years. About 10 years ago, a man who looked in his 30s visited her salon and asked whether she could cover the lost part without using a wig. This brightened up and she launched research in ways to make that happen. And she came to know about ‘hair increase’. As the study deepened, she decided to launch her own business and thus born was Maymo. 

The month ‘May’ in which flowers are in full bloom and the word ‘mo’ meaning hair in Chinese was the idea of the brand. Maymo has built its strong presence in the field for convenient and efficient hair increase method which aired on TV Choson Gwanghwamun 640 2 years ago. The media appearance greatly increased public interest and Maymo secured a firm share of the market ever since.

4 attached to 1
Normally, 200 hairs are attached per 20 hairs. The problem is that the excessive hair makes shampoo and styling inconvenient and difficult. Maymo, therefore, introduced a method of the innovative ‘4 attached to 1’ with 100% human hair knots. 

“Hair increase lasts about 2 months. In other words, you have to do it again every 2 month more or less. But our ‘single know reuse hair increase’ gives just a retouch so that you do not need to do it every 2 months” says Lee. 

Fostering the potentials
Maymo’s excellence comes not only from the method itself but also from the customized treatment according the type of the hair loss divided into beginning, intermediary and terminal. The 4 attached to 1 is for beginning, a part wig for intermediary but a full wig for terminal since there is almost no hair left. 

Maymo’s wig line is designed with quality materials and is sophisticated and convenient. The net of wigs have good ventilation so that heat and sweat can easily come out of the wig and it is nicely attached on the head according to each type. “Analyzing the type is very important to make it fit perfectly. Also, using human hair is as important as analyzing the type, as the synthetic hair glitters when it is exposed to the light.”

When asked about future plan, Lee said that she was planning to open a wig and hair increase academy to foster talented industry specialists. She is also brewing her ambition to launch a franchise so that more people get this innovative ‘4 attached to 1’ conveniently wherever they live.