▲ CEO Oh Young-ju

A number of important factors come into the mind of many moms when choosing baby goods: whether it is safe, healthy, good price and practical. To obtain this information, many moms take SNS feedback as reference. 

A baby cosmetics company Mongdies is a good example to have grown the business and reputation based on this SNS platforms and through positive feedback of real users. To keep on the good reputation rolling, the company is repeating the cycle of reinvesting most part of the profits in research and development for better quality and ingredients. 

It is remarkable, as a result, that the company swept 20 billion won sales (US $17M) within 2 years of the launching with 150% yearly growth. An official said that the company sold out all displayed goods at the BeFe BABYFAIR and the Hyundai Premium Baby Fair announced last August; the products sold have now surpassed 1 million units. 

Mongdies won the best prize in the skin cake category of the 2018 Korea Mom’s Choice Awards in addition to many prizes already won and the products are now found at Lotte Department Store KonKuk University Star City, Lotte Online Duty Free, CHICOR Yongsan I-PARK Mall, SHINSEGAE Online Duty Free, and Olive Young. 

“Many doubted at first whether a small company like us can break the solid wall of the big company dominated market. But consumers recognized the quality of our products and it always has been the driving force of our confidence and challenging spirit. We will keep doing our best to make our customers as satisfied as before” says Mongdies CEO Oh Young-ju. 

All ingredients used in the products are open to public on the homepage and all of them have obtained ‘All Green’ grade from the EWG (Environmental Walking Group: American non-profit activist group). 

Mongdies uses natural surfactants which are biodegraded within 28 days and all of them have obtained USDA organic certification and ECO Cert; the company is strict on not using the 17 controversial substances at all times. In regard to purified water, Mongdies uses deep sea water which has similar mineral balance to amniotic fluid and witch hazel water which was used by American Indians for moisturizing and hygiene.

Mongdies’ powder lotion, in particular, is good to keep moisture for a long time while the baby soothing gel is good for easing congenital fever, saliva irritation and diaper rash. The ato balm, on the other hand, contains 7 kinds of seed oil and madecassoside and the ato cream is made of the extract of centella, licorice and aloe vera. The 6 kinds of toothpaste line are also worth an attention to choose depending on one’s preference from whitening enhanced or mouth smell removing. 

The harsh cold winter is soon to hit the Korean land and Mongdies is hurrying to release a baby hand cream to protect the vulnerable hands of babies. 

“I and my team value health and safety above anything else. Each product of Mongdies is not only melted with approved healthy ingredients but also with our sincere heart in taking care of all babies on earth” says Oh.