Jena Cell wins Minister of SMEs and Startups Prize

À̽ÂÈ£ ±âÀÚl½ÂÀÎ2018.12.18l¼öÁ¤2018.12.18 11:12

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¡ã Hwang Ji-yeon (CEO), Lee Kil-jae (Chairman)

Jena Cell is a company specialized in vegetable cell stem-based feminine cleanser research and development and recently won the Minister of SMEs and Startups Prize at the INNOVATION WINNER 2018. 

The genital and anus of women are weak parts of the body for having sensitive skin and dense capillary which easily invites outside toxins. With increase of people’s awareness on the hygiene in the parts, feminine cleanser products are now found at various marts and drug stores. 

Among these products, the Jena Cell’s Jena Cell Supercell Serum drew an explosive response as soon as it was released on the market and made 3 billion won (US $2.6M) sales within 9 months. It contains super cell peptide substance and extracts of tomato and ginseng which help regeneration of skin, moisturizing and prevention of germs and bacteria as well as vaginitis and bladder infection. It uses Korean natural medicinal ingredients and FDA approved non-skin irritation substances. 

Jena Cell VL Gravity Essence and Volume Lift Cream, the follow up products of Jena Cell, on the other hand, have achieved 90% re-purchase rate and are securing their firm market position. The recently released Secret Rosemoon is also made with 100% natural substances including oils of geranium, damask rose, lavender, bergamot, lemon and tea tree; Secret Rosemoon shows good effect in mental stability, recovery of fatigue, balance of female hormone and strengthening of immunity; the product passed non-irritation test of the Clinical Trial Center for Bio-industry and it can be used in bath or on the belly button massage. 

“The female genitalia keeps pH4-5 slightly acid which prevents harmful germs from proliferation but the keep comes to break when in stress or poor immunity or pregnant and menopause. Working in seating for a long time or wearing skinny jeans also affects it. Secret Rosemoon was developed for this and it won’t disappoint the users” says CEO Hwang Ji-yeon. 

December this year, Jena Cell is busy releasing Red Ample for face care. It contains rich astaxanthin and helps whitening, nourishing, moisturizing and anti-aging of the skin. Astaxanthin has a strong natural antioxidant power: 65 times more of vitamin C, 54 times of beta-caronene and 14 times of vitamin E; the power to remove singlet oxygen is 11 times more than beta-caronene and 550 times than vitamin E. 

With this remarkable achievement as spring board, CEO Hwang and Chairman Lee is ambitious to pioneer overseas markets in the coming years: China, the US and the Philippines. 


À̽ÂÈ£ ±âÀÚ  tauton@naver.com
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