It is not surprising to hear the news that a product is found such and such chemical substances nowadays. It is sad to say that we are rather tired of hearing such ill-made products likes humidifier sterilizer, cancer-causing sanitary pads, and radon beds, and the seemingly handmade cookies, and so on, you name it.

For this reason, more and more people are eager in searching of naturally made products and some of them indeed have not disappointed their royal customers.

Creative WITH is a home shopping marketing company established in 2013. The business grew steadily and saw a rapid increase after being a corporation in 2016. Recently, the company is enjoying an explosive response from wellbeing enthusiasts and the sales is soaring high through department stores and home shopping channels thanks to its innovative shampoo brand KIRANIA; Kirana means beauty in Sanskrit. 

KIRANIA does not contain anychemical substances, which might be found in other shampoo products, but only the natural substances such as centella, green tea extract, argan tree kernel oil, macadamia seed oil, Mexican juniper oil and peppermint oil.

KIRANIA passed 6 kinds of tests on human body and obtained Green Technology Certification. Since its release in 2016, KIRANIA has been sold 1.5 million units and recorded a total of 15 billion won sales. 

“I believe health and beauty come from nature. But our skin seems to suffer from chemical substances every day. In the same respect, naturally made products do not need to be expensive. So I focused on both quality and good price” says Lee Ha-min, CEO of Creative WITH.

Lee majored in textile engineering but worked at a home shopping vendor in charge of planning and marketing afterwards. She started her own business with make-up and cleansing products and expanded the lines to curl & volume cream before introducing KIRANIA and the follow-up body wash and toothpaste brands, made also with 100% natural substances. The toothpaste in particular contains 50,000ppm of xylitol alongside expensive natural substances like mastic oil and propolis. 

Taking the success of these products as a momentum, Lee is pushing forward development of natural detergents that will improve the drawbacks of the current powder or liquid based products. Meanwhile, KIRANIA shampoo is waiting for the result of a sanitary license from China on which Creative WITH will pioneer global market in earnest. 

▲ Lee Ha-min

纯天然成分含量提升到100%的值得信赖的绿色美容品牌“KIRANIA”上市
  
基于天然成分传播“健康的美丽”
美容品牌专业化企业(株) CreativeWith自2013年成立后到2016年底转换为法人，增长势头非常迅猛，以99%的纯天然成分制造的特级洗发精品牌KIRINIA为龙头，在国内推出了多种品牌。从利用古代梵语中“美丽”的“KIRANA”作为品牌名的出发点上也能看出，他们的品牌以“来自大自然的健康的美丽”为主题迈出了坚实的第一步。KIRANIA纯天然洗发精不含普通洗发精中经常使用的硅胶、6种防腐剂、硫酸盐界面活性剂、人工色素、矿物油、 苄醇、二苯甲酮、苯氧乙醇、椰油酰胺丙基甜菜碱等化学成分。与此同时，对头皮提供营养促进毛发健康的促生素、镇静受到外部环境损伤的头皮的积雪草、绿茶萃取物、保护毛发的绿茶萃取物以及保护毛发的摩洛哥坚果油、澳洲坚果籽油、墨西哥杜松油、薄荷油等纯天然4种油提高了产品功效。
(株) CreativeWith的李昰旼代表表示称：“KIRANIA纯天然洗发精自2016年上市以后至今已售出150万瓶，仅一种洗发精产品的累积销售额也高达150亿韩元。因为有了想通过纯天然成分生产出值得信赖的产品的决心，才取得了今天的成果。”

推出100%纯天然成分沐浴露、洗发精和木糖醇成分的天然牙膏
李昰旼代表坚定地说道：“健康的美丽来自大自然。能够解决因各种化学产品而深受痛苦的皮肤问题的只有纯天然成分。再好的绿色产品，如果不能全家人一起来使用就毫无价值。所以在价格方面为了减轻消费者负担，始终保持合理的价格，生产出多种系列，努力开发更加令消费者信赖的产品。”
他们开始向消费者推出同时具有化妆和洗净、角质和毛孔护理等功能的去角质垫、可对需要蓬松和弯曲的毛发自然造型的DUSOL BEAUTY CURL&VOLUME CREAM等产品，自KIRANIA纯天然洗发精产品取得成功以后，再次开始扩展产品范围，终于推出了100%纯天然成分的沐浴露和洗发精第二季及牙膏等产品。
使用4种天然油完成了人体测试，对滋润皮肤和弹性发挥功效的100%纯天然成分沐浴露，在制作过程中必须不含任何化学成分，所以多家制造商均表示困难，但是李代表和制造商齐心协力成功研发了形式最稳定的纯天然成分配合结构。与此同时，最近推出的新产品KIRANIA牙膏，有助于预防蛀牙的天然甜味剂木糖醇成分含量竟高达50,000ppm，不含防腐剂和糖精等合成添加剂，用薰陆香精油和蜂胶等高价纯天然成分来代替，融入了为消费者健康着想的爱心。

将开发基于纯天然材料的洗剂
KIRANIA品牌即将正式出口到中国
李代表借助于已取得的成功，继续致力于开发纯天然洗剂。关于自己的抱负，她称：“提示绿色产品的新模式，以通过真实的产品接近消费者的心态，全身致力于产品开发。” 与此同时，(株) CreativeWith正在加快速度准备向中国出口KIRANIA纯天然洗发精，已进展到卫生许可程序的最后阶段，所以我坚信他们一定能够基于对值得信赖的产品的热情走向更加辉煌的明天。(株) CreativeWith始终坚持只生产正直的产品的信念走到了今天，今后还将通过产品多样化发展成更加成熟的国际性企业。