Chunqiu Fullart Group & Caza Fur CEO Chris Park launches CAZA-LUXURY M.T.O FUR SALON

À̽ÂÈ£ ±âÀÚl½ÂÀÎ2018.10.18l¼öÁ¤2018.10.18 09:49

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¡ã Chunqiu Fullart Group & Caza Fur CEO Chris Park

In a historical point of view, many luxury brands were born and developed at a salon where mutual interest in philosophy, culture, art and literature were talked and shared. 

The French word salon means room in English. It was used as a place to know about others in the 18th century. In the 19th century, it became a meeting place where a certain group of people gather together to chat over a drink and snack. 

In the same respect, Chunqiu Fullart Group Caza Fur CEO Chris Park opened CAZA DESIGN MAKING TO ORDER SHOWROOM on 1 October at Hyundai Department Store Mok-dong. 

“CAZA is a combination of visual movie images and the authentic fashion of European design houses and it will create a Korean style creative space” says Park. 

CAZA’s individualized MTO (Making to Order) showroom can be seemed against the main stream considering the current economic slowdown that requires big company-led SPA brands and trendy online select shop malls. 

However, finding and responding the needs of individual consumers of the time from which a new analogue sensitivity can be drawn has proven its worth in the art and futures trading market. 

Also as an art producer and image planner, Chris Park shows her confidence: “The CAZA’s Korean style design house shares cultural keywords with consumers and creates slow fashion through communications. It will suggest a new norm for luxury designs.” 

CAZA was first introduced to Hyundai Department Store in 2015 and rose as a dark horse in the then stagnant fur market with a great influence in changing the existing display and product patterns.

Taking the momentum, CAZA expanded stores to Hyundai Department Store Apgujeong, COEX and Mok-dong and introduced made to order with an innovative idea of on-site production and supply. 

Park opened a fur factory in Hebei, China in 2016. In 2017, she secured a stable production line at a fashion design institute in the Caserta Industrial District, Italy by reorganizing a luxury goods design planning and manufacturing system in cooperation with master craftsmen who have more than 30 years of experience in the field. In 2018, Park secured distribution channels that should cover Europe, China and Korea and diversified product lines with limited amount. 

Undoubtedly, CAZA now has firmly secured its place in all age groups with interest in fur and the CAZA’s successful made to order design has turned it as one of the most sought-after brands from many VIP fur buyers.

“The CAZA space pursues liberal spirit of the time, go-ahead images and creation of fashion and art works through which consumers can possess a work or two while we make the brand as luxurious as possible.” 

Meanwhile, Chunqiu Fullart Group took over an online select shop JSCORE this July which will be used as the test bed for online consumers in a way to draw identifications of offline showrooms where variety co-exists. 

“CAZA will walk the path that nobody has walked. CAZA will expand and promote Creative Art Zone by Artists. CAZA will pioneer a vast silk road in the years to come” says Park in determination with unquenchable ambition. 

   
 

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Ù£ù¡设计îÜõÌÊ¢选择——CAZAÙ¾ù«
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ûß华îÜãæ标ñ×CAZA——ûß华设计ð¤íÂî÷厅(CAZA-LUXURY M.T.O FUR SALON)开业

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