“Writing a new history in sports marketing”

지윤석 기자l승인2018.08.10l수정2018.08.10 17:19






▲ Jimmy Youn, CEO of James & Company

James & Company delivers professionalism in promoting the Korean team at the 2018 FIFA World Cup!

Sports marketing is a marketing method thatpromotes sports events and teams as well as the sports related products and services. The sports marketing industry in Korea has seen a significant development since the Seoul Olympics 1988yet the public interest in the field still seem rather poor. The big sports events like the Olympics and the FIFA World Cup, in fact, are not the events that can be organized and managed by the players and managers alone. In other words, these big events must involve staff, media and all other necessary manpower to be globally successful. Jimmy Youn, CEO of James & Company, has built an extensive knowledge and experience in the field of sports marketing and establishedJames & Company, a sports marketing agency, in 2016. Youn was recognized by the FIFA as amedia services officerofthe Korean teamat the FIFA World Cup Russia 2018 and he proved his professionalism in organizing interview schedules of the team and the media management. “It is memorable that we organized interviews with the manger Shin Tae-yong and the star player Son Heung-min. We have an excellent team as well as an excellent working system and our capability has been well proved through a number of projects with the IOC media teams since 2016” says Youn in confidence.


From media services to management!

The services of James & Company cover various areas of sports marketing from media relations to management of players, teams and events. It is noteworthy that James & Company pays a particular attention topromotingplayers in unpopular sports. Back in time, Youn had to come to Korea to fulfill his military service during which he happened to secure a place to teach English to members of the Korean national teams. This eventually reminded him of his former career as a football player at university and subsequently increased his interest in sports greatly. “The term ‘management’ covers many areas such as organizing schedules of the team andtheir medical care as well as promoting players overseas and salary negotiation. And this ‘management’ is most needed for players in unpopular sports to which we provideour very best services.”Some of the renowned names managed by James & Company at the moment are taekwondo gold medalist Kim Tae-hoon, fencing gold medalist Kim Jeong-hwan andwrestling gold medalist Jung Ji-hyun. “The players we are managing are ambitious to win as many medals as possible at the Asian Games Jakarta 2018 this August and James & Company, as an official partner of Coca-Cola, The North Face and TAG Heuer, isready to give our professionalism to make it happen.”

지윤석 기자  jsong_ps13@naver.com
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