Introducing eco-friendly interior material ‘hwangtogyeong’
Hooang Seramic is a company that introduced eco-friendly interior material named ‘hwangtogyeong’ (or red clay ceramic). “It is very bright and to make this much brightness, the red clay must be burned for 12 hours at more than 1,000°C. It is our unique technology that makes this eco-friendly brightness. We all know that the environmental hormone of newly built houses can affect our body badly causing stinging eye, sickness and headache. And I’m happy to hear from my clients that their children show a significant improvement after applying our ‘hwangtogyeong’” says Park Jae-gyeong, CEO of Hooang Seramic. In fact, many of his clients spread the word about the excellent effect of ‘hwangtogyeong’ to their family members, friends and acquaintances. This is not surprising considering the fact that the error rate of the product and installation is near zero percent.
Growing thebusiness together
“The head office takes in charge of the technology part. So if you, as a business partner, can build your own circle of connections, we can establish a trade interactively” says Park. Park is conceiving his trade as a ‘home-based interior’ in which the trader can use part of the benefits generated from the interior as are-investment fund. In other words, the in-house traders of Hooang Seramiccan secure an additional income that can cover the initial investment. “I value highly of co-growth through win-win management. Thought it is at the beginning stage, I will grow this business nationwide by building a nationwide network. I think my trade is more like cooperative than franchise. In other words, business partners gather together under one common goal: co-growth.
This is very important because many existing franchises seemed to fill up the stomach of the head office while partners are in financial hardships. So the cooperative can be a good alternative to build mutual trust in a long term perspective.” Park says that he sees 20 to 30 years ahead rather than seeking fast profits and then bust up like a bubble.
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