Network marketing giant Atomy holds a charity running

백종원 기자l승인2018.06.12

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Raising KRW 5 billion won charity fund
The Korean network marketing giant Atomy held a charity running on May 26 at Gongju Stadium. The running spanned to 40 days started from April and lasted at the finale called ‘One Day Run’ on May 26 under the slogan ‘Absolute Running, Absolute Sharing’. Atomy chairman Park Han-gil, Atomy Economic Research Institute director Lee Sung-yeon and its 7,000 members and families as well as Gongju Citizen’s Bureau head Hwang Ui-byeong ran together on the day of the finale. This 40 day event raised KRW 5 billion won charity fund and it was donated to welfare centers including Gongju Welfare Center for Disabled in 8 regions in which the Dream Orchestra of the Chungnam Arts and Culture Foundation and the Atomy Success Academy are regularly held. It is estimated that the runners ran 98,000km in total. “I’m planning to upgrade this charity running titled ‘Love Share Run’ to a level of regular cooperative and consolidative event from which Atomy will build a global welfare foundation” said chairman Park Han-gil. 

Atomy Success Academy in March called 25,000 members nationwide and beyond
Atomy has already established its global business platforms in the US, Japan, Canada, Taiwan, Singapore, Cambodia, Malaysia, Mexico, Thailand and the Philippines over Korea under its well-known chant ‘Absolute Quality, Absolute Price’. This global heat wave was well proved by gathering the surprising 15,000 members of the company home and abroad, alongside 10,000 screen viewers, to the Atomy Success Academy held last March in KINTEX, Ilsan, Goyang City, South Korea. On the day, the chairman Park enjoyed the honor to receive the 2018 Distribution Innovation Award from the Korea Distribution Law Association for excellent cooperation, win-win management and overseas marketing achieved by its strategic chant ‘Absolute Quality, Absolute Price’. “Atomy will grow together with every single member of the company until they make a success” said Park. The day also saw the birth of the second ‘Imperial Master’ Lee Duck-woo to whom KRW 1 billion won was given as bonus. “I once lived in a vinyl house but gloriously rose to fame again thanks to Atomy. Now my younger sister and son, who had doubtful eyes, are working as my close business partners” said Lee. 

Global Sourcing, Global Sales
Atomy took off its first step in 2009 but has grown to be the No.2 network marker in Korea within 9 years. The Atomy’s famous ‘Absolute Quality, Absolute Price’ removed the intermediary distribution and secured the current effective and efficient distribution channel that delivers the goods directly from producers to consumers. As a result, Atomy achieved USD$20 million export tower, the first case in the network marketing industry, in 2015 and the company kept pushing up the volume to USD$30 million the next year and to USD$50 million the following year. With this excellent business strategy and system, Atomy has succeeded in opening global business platforms in 10 countries and currently is preparing to attack the two huge markets on earth: China and India. For this, the chairman Park and the members of the board are determined to make the most of their ‘GSGS (Global Sourcing, Global Sales)’ marketing strategy. 


백종원 기자  bridgekorea@naver.com
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