Make your posture correct and comfortable with Balance Doctor

Á¤½ÃÁØ ±âÀÚl½ÂÀÎ2018.05.10

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¡ã Charlie Park, CEO of EPWorld

EPWorld is a functional sitting cushion company. Its innovative ‘Balance Doctor’, released in 2015, has cemented itself as the best seller functional sitting cushion in the market. The effect of Balance Doctor spread fast on SNS and created a sensation within a year of its release. The cushion disperses the weight of the body and helps erect the spine upright. The urethane form in the cushion absorbs shock and improves recovery and boasts excellent ventilation. Balance Doctor Back Cushion, in particular, is applied with ‘wild air-hole’ as the first case in Korea and also contains 28 independent three dimensional bumps to keep the posture stable and comfortable. “EPWorld’s innovative functional cushions were born by industry specialists with more than 10 years of experience in design and 20 years of experience in sitting cushions” proudly says CEO Charlie Park. Thanks to their passion and hard work, EPWorld received a ministerial prize from the Ministry of SMEs and Startups in 2017 as well as the Hi Seoul Award. Also, the company secured the home shopping support project of the Small & Medium Business Distribution Center early this year and the cushions are soon to be appearing on a number of home shopping channels in May this year. “I ascribe the success to quality, functionality and differentiation. We also observed a great potential of functional sitting cushions from explosive consumer response. In this respect, it is not that surprising to know that fact that the functional sitting cushions of EPWorld have already made for Amazon.” Five product lines are currently on Amazon and EPWorld has seen a promising result within a month already. Behind this remarkable achievement lies CEO Park’s management policy: no more than 37.5 hours a week, stated on the contract. “It is very important to secure an agreeable working environment for staff to maximize their work efficiency and creativity.” In the meantime, EPWorld is ambitiously preparing to release ‘Balance Doctor On Sleep’ this month. Balance Doctor On Sleep is a pillow designed to help a sound sleep. “We target the markets in the US and China with possible expansion of the product lines to health care in the future.” Park adds that a good businessman is someone who has ability to appeal the need of a product to consumers and the challenges of EPWorld are always ongoing. 

<Power Korea> ‘rewrites’ Korean article in ‘plain English’ with ‘key points’ 
Jon Kim powerkorea_j@naver.com


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