You don't know how lovely you are

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“Find a new charm of yourself in Korean dress!”
Sohn Han-i, CEO of Hanbok Girls

You might have seen people in traditional Korean dress walking around the Gyeongbokgung Palace. Most of them rent one from a rental service provider nearby such as Hanbok Girls located right in front of Gyeongbokgung Station. CEO Sohn one day was dazzled by his wife wearing a traditional Korean dress and the couple developed an idea and launched the business together. If you visit the website, you can read the headline ‘YOU DON’T KNOW HOW LOVELY YOU ARE’. “It is regretful that even many Korean people don’t know how beautiful our dresses are. So we started the rental business so that natives and foreigners alike enjoy the beauty of Korean dresses” says Sohn. Stepping into the store, you are greeted with courtesy and provided with a customized service from fitting and hair to accessories. If you want to take instant photos right after wearing it, a photo studio within the store can do it instantly at considerably good price. If you extend the photo shoots to outdoors, you will be done accordingly and this service also can serves right for wedding shoots as well. “Good price is most important since they just rent one for hours. Design comes next and lastly the hygiene. I don’t think I can lecture about why. In fact, our sales figures prove it we are doing right.” Not complacent, the couple business owners design and develop their own Korean dresses. “We focus on practicality. Koreans today don’t wear it daily but occasionally. This is the point our challenge lays; to turn it to daily with enhanced practicality.” If you are thinking of going out this weekend, why not try it on and walk around the old palaces with your friends, family or beloved?

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


½Åż· ±âÀÚ  tss79@naver.com
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