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“Spreading excellent nutritional value of Korean crispy rice crust to the world”

Park Yoon-hee, CEO of Bogwang Union

Nurungii – crispy rice crust – is a unique Korean food you cannot see anywhere else in the world. Koreans make a variety of spinoffs with the crust such as porridge, stew, fries and snack. CEO Park Yoon-hee of Bogwang Union is sometimes called as ‘brown rice crust doctor’. Park spent a certain amount of period living abroad. As a lover of rice crust, it was clear for her that almost none of the Korean restaurants in LA, Boston and New York sold rice crust. Ironically, this encouraged her to pioneer the niche market. Today, the business has grown as big as having a full production line backed up by the patented rice crust machine developed by the company.

The machine is installed in each partner store and materials are directly supplied from the head office. ‘Fast food-like slow food’ is the key word of CEO Park to push forward the business. For nationally also, it is good news as the rice consumption in Korea has been drawing a down line for many years. It is also notable that all products of Bogwang Union are made with 100% Korean rice to maximize nutritional value. Taking the momentum, CEO Park is ambitiously pioneering overseas market at the moment. She already secured a channel to Japan and some of the countries in South America and Europe and is seeing a steady growth of the sales figures. On top of that ambition, Park is dreaming of Korean crispy rice crust being as commonly enjoyed as coffee in the world in near future.

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


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