KOTRA, ³²¾Æ°ø¼ ¾ÆÇÁ¸®Ä« À¯Åë¹ÙÀ̾î 80°³ ÃÊû Àü½ÃÈ«º¸, ÆÇÃËÇà»ç °³ÃÖ
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KOTRA, ÅÍÅ° ¹æÇÑ»çÀý´Ü ¿¬°è »ó´ãȸ․Æ÷·³ °³ÃÖ
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DEIK »çÀý´Ü¿¡´Â ÇÑ-ÅÍÅ° ±³¿ª À¯¸ÁÇ°¸ñÀÎ ÀÚµ¿Â÷·ÀÚµ¿Â÷ºÎÇ°·Ã¶°·¿î¼ÛÀåºñ·ÄÁ¼³Æà µî¿¡¼ ÅÍÅ° À¯¸Á±â¾÷ 28°³»ç°¡ Âü°¡Çß´Ù. ¿ÀÀü¿¡ ÁøÇàµÈ Æ÷·³¿¡¼´Â ÅÍÅ° ÁøÃâÀ» Èñ¸ÁÇÏ´Â ¿ì¸® ±â¾÷ 80¿©°³¿Í ÅÍÅ° ±â¾÷ÀÌ Âü¼®ÇØ ÇÑ-ÅÍ ±³·ù À¯¸ÁºÐ¾ß, ÅÍÅ° ºñÁî´Ï½º ¹× ÅõÀÚ È¯°æ¼Ò°³ µîÀÌ ³íÀǵƴÙ. ¿ÀÈÄ¿¡´Â 1:1 ºñÁî´Ï½º »ó´ãȸ°¡ ¿·È´Ù.
ÀÌÅÂ½Ä KOTRA ºÎ»çÀåÀº “ÅÍÅ°´Â 6·25ÀüÀï ¶§ ¿ì¸®³ª¶ó¸¦ Áö¿øÇÑ ÇüÁ¦ÀÇ ³ª¶ó·Î Àß ¾Ë·ÁÁ® Àִµ¥, ±×»Ó ¾Æ´Ï¶ó 2013³â FTA ¹ßÈ¿ ÀÌÈÄ ¾ç±¹ ±³¿ª±Ô¸ð°¡ 17.3% Áõ°¡ÇÏ´Â µî ¾ÕÀ¸·Î °æÁ¦ ºÐ¾ß ±³·ù°¡ ´õ¿í È®´ëµÉ °ÍÀ¸·Î ±â´ëµÈ´Ù”¸é¼, “KOTRA´Â DEIK °°Àº Á¤ºÎ °£ Çù·Âä³ÎÀ» È°¿ëÇØ ¿ì¸® ±â¾÷ÀÇ ¼º°øÀûÀÎ ÅÍÅ°½ÃÀå ÁøÃâÀ» Àû±ØÀûÀ¸·Î Áö¿øÇÒ ¹æħÀÌ´Ù”°í ¹àÇû´Ù. KOTRA´Â ¿ÃÇØ ¼ö±³ 60ÁÖ³âÀ» ±â³äÇØ ÅÍÅ° ITS ·Îµå¼î(5¿ù) ¹× ÈÄ¼Ó ¹Î°üÇÕµ¿ ITS »çÀý´Ü ¹æÇÑ(8¿ù) µî ¾ç±¹ ±³·ùÈ®´ë »ç¾÷À» °è¼Ó °³ÃÖÇß´Ù.
KOTRA promotes consumer goods in South Africa
The Korea Trade-Investment Promotion Agency invited 80 buyers from local distributors in Johannesburg, South Africa to promote Korean consumer goods for 4 days from 19 last month. Africa has recently experienced a rapid growth in population, urbanization and middle classes (350 million) that have buying power. The KOTRA especially targeted ‘black diamonds’ – a new term indicating young middle classes in Africa – to sell cosmetics, fashion goods and foods. 31 Korean companies carried out consulting with the invited 80 local buyers during the promotion. The Korean cosmetics took the center stage at the promotional event held at Sandton City Mall, the largest and the luxurest shopping mall in Africa, and ramen and beverages followed in order. “The African consumer market is estimated to be 355.8 billion USD as of 2017 and is expected to be 525.9 billion USD by 2021 if the current yearly 10% growth keeps its track. So the market can only be promising opportunities for many Korean companies with interest in the local market” said the KOTRA African Headquarters head Lee Seung-hee.
KOTRA holds ‘Korea-Turkey KEIK Business Forum’
The Korea Trade-Investment Promotion Agency and the Korea Chamber of Commerce and Industry co-held ‘The Korea-Turkey KEIK Business Forum’ on 18 last month at Lotte Hotel, Sogong-dong in Seoul. The event was organized in connection with celebrating the 60 years of diplomatic relations between the two countries with focus on widening economic cooperation. Turkey dispatched DEIK (D©¥ş Ekonomik İlişkiler Kurulu: Foreign Economic Relations Board) for the forum alongside 28 promising local companies relating to cars, car parts, steel, transportation equipment and consulting. 80 Korean companies responded with 1:1 business consulting on the day. KOTRA vice chairman Lee Tae-sik said “Turkey is known as a brother country that fought alongside South Korea during the Korean War and the FTA in 2013 has contributed to raising the trade volume to 17.3%. The trade and exchanges are expected to keep growing and the KOTRA will give unsparing effort by using the government cooperation channel like the DEIK.”
Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.
¹éÁ¾¿ø ±âÀÚ bridgekorea@naver.com