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[Hot Restaurant Tour] ‘Artist’s Chopped Noodles’ CEO Kim Shin-gyun

The artist-made special taste praised by singer Song Dae-kwan!
If you think you are a gourmet traveler, you might have heard of ‘Artist’s Chopped Noodles’. Rising as a hot restaurant in Gyulhyeon-dong, Gyeyang-gu, Incheon, Artist’s Chopped Noodles demonstrated its unique taste in MBC Live Dinner Tonight on March 7 this year followed by the honorary appointment as one of the top five of ‘2017 Hot Restaurant’ announced on 21 last month by the district office. Singer Song Dae-kwan once visited the restaurant after his performance in Bucheon to try the hottest menu ‘Mushroom Sea Fish Chopped Noodles’ as well as ‘Sea Food Braised Short Ribs’. Opening his eyes wide after tasting, Song promised to revisit again to enjoy the unique taste. In fact, the professor judges of the 2017 Hot Restaurant nodded their heads at the first spoon of the broth, according to CEO Kim Shin-gyun. When asked about the secret of the taste, Kim said “The right match of ingredients is the key. You know about clam chopped noodles or plus dried Pollack. But the broth decides the uniqueness. ‘Mushroom Sea Fish Chopped Noodles’ contains five sea fish, including eel, and the deep taste of the broth comes from the nutrition-rich head and bones of eel. Yet there is no fish smell but only the clean taste. I can proudly say that it is Korea’s first and the best sea fish-inspired chopped noodles.” However, this first and best taste did not come easily as it sounds; CEO Kim had to go through 4 years of trials and errors. Kim’s older brother is a veteran chef whose experience in the field reaches to 40 years; and he played the pivotal role to help CEO Kim build the very basics of cooking. Using it as the foundation, Kim has pushed forward his challenging spirit and zeal for experimentation, in addition to the ‘impeccable taste’ of Huh Young-sook, who has long been Kim’s mentor and business partner, and thus born was the hottest menu ‘Mushroom Sea Fish Chopped Noodles’.

From artist to chef to restaurant franchise CEO!
Kim graduated from Hongik University, the top art university in Korea, the class of ’84; thus came from the name of the restaurant. Pictures, drawn by Kim himself, are hanging here and there from the corridor of the entrance to the walls in the restaurant. You cannot help feeling you are in a gallery rather than a restaurant. Kim said “Art and cooking share the common ground: to create something new. What we eat daily makes us feel fed up. So something must be new and creative. Looking back, I spent many years teaching high school students at an art academy around Hongik University. I remember that I always chanted ‘Think different’ to the students to emphasize the importance of creating something new.” This might be the reason that Artist’s Chopped Noodles draw all ages and walks of life as its dinners. “Everybody marks a comment or two about the creative interior concept of the restaurant being combined with gallery. I reckon 60 to 70% of the dinners are in their 30s who often bring their family members. In fact, the restaurant also facilitated a playroom for children.” As successful as a chef today, however, Kim as an artist feels rather regretful that most artists suffer from financial difficulty. “It is not new that in the art world only a few make a success while most are ended up in poverty. That’s why I’m ambitious to turn the current business to a franchise. The idea is that an artist runs a branch and exhibits his/her works like I do as a way to keep carrying on the artistic career without much worry about the finance. It will be great if the owner artists of ten branches hold a group exhibition together in the future. I think it’s modest but hopeful wish.”


±èÁ¾°ü ±âÀÚ  powerkorea_j@naver.com
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