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[Interview] Lany Natural CEO Lee Jung-ran
The handmade Korean medicinal soap born from years of R&D
Lany Natural chosen as No.1 Korean medicinal handmade soap master

Healthy ingredients of Lany Natural make your body sound
Excellent feedback from users

Lany Natural soap has a special charm: the variety of colors and natural yet medicinal aroma that take one’s breath away. The one that contains pure gold especially provides the visual pleasure also. Lany Natural CEO Lee Jung-ran carried on years of R&D in Korean medicinal health, natural health and alternative medicine. Lany Natural, in this respect, is the result of her passion and tenaciousness. 

All of Lany Natural soaps contain ‘haejuksoon’ and its extract hydrosol alongside the powders or extracts of houttuynia cordata, camphor tree, wilfordi root, lycium, tea tree and paprika in a balanced mixture. The ‘haejuksoon’ is the baby flower stalk of ‘Nipa Palm’, a kind of palm tree grown on the clean mud in Myanmar and Bangladesh. It contains 7 minerals, polyphenol and phytochemicals (vegetable chemicals) which are good for our body. 

Lee launched Lany Natural last year and large part of her driving force came from her near 20 year suffering from chronic illness. And this might have been one of the main reasons that Lany Natural has already received great feedbacks from many users within such a short period of time. 

No chemical preservatives, no artificial colorings, no artificial aroma and no surfactants
Chosen as No.1 Korean medicinal handmade soap master

Under the business philosophy ‘Make people and environment healthy’, Lany Natural does not use any chemical preservatives, artificial colorings and aroma and surfactants. “Simply saying, Lany Natural is eco-friendly soaps. And it is fact that the better the soap the softer the feel due to the adjustment of pH.”

In recognition of her development and contribution, CEO Lee secured the general grand prize and the Trade, Industry and Energy Ministerial prize at the Environment Art Festival & Creative Craft Competition held by the Korea Arts & Culture Education Service. She also was recognized as a master Korean medicinal handmade soap maker (No.16-465) by the Korea Masters Association, an affiliation of the Ministry of Culture, Sports and Tourism. “I will keep providing my utmost effort in making contribution to national health in Korea” said Lee.

Taking a PhD course at IBAM

The scope of Lee’s interest not only covers the soap but also social welfare, psychological treatment and body shape management. She obtained 2nd grade NLP counselor, natural soap and cosmetics instructor certificate and 2nd grade social welfare national certificate. Also, she currently is taking a PhD course at IBAM (Indian Board of Alternative Medicine) while actively serving as the meditational barefoot walking advisory committee head to spread various ways to keep our body healthy. 

“It is very important to thoroughly study the ingredients put in each soap and I will keep busy myself on it so that more people can use naturally healthier soaps.” 


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