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Details and precision as it is of Swiss watches
"There is endless demand for luxury watch repairing"
CEO Choi Gwang-yeol of Choi's WATCH

Walking a 36 years of single path as a master luxury watch repairer
Patek Philippe, Audemars Piguet, Vacheoron Constantin and Breguet are some of the best known luxury watch brands of Switzerland. Like many other luxury goods, luxury watches require an excellent maintenance service and introducing this month is a master Korean luxury watch repairer who boasts his years of experience working for Piaget and Cartier in the after care service departments: CEO Choi Gwang-yeol of Choi's WATCH
He has won a number of prizes at home and abroad competitions and received Order of Industrial Service Merit in the watch category in 1991 making his name as one of the top luxury watch repairers in Korea. 
He opened his own business in 1998 to respond ever increasing customer demands and his service has not only included repairing but also values the goods and buys and resells them at a competitive price. 
Choi says in confidence that he can fix all luxury brand watches that require detailed and precise skills of balance, over hole and movement regardless the operation methods from spring type to battery to electric. 
He repairs the balance (core operating part of a watch) to a perfection and catches and fixes the minute error occurred at alloy spring and is second to none when it comes to dismembering and reassembling the over hole (maintenance of a watch). An over hole is required at least once in every 5 years and the water proofing and oiling of the parts especially must be carried out with precision by an expert repairer. 
Also, Choi provides a 10 year free repairing service for his clients so that they can buy used luxury watches with quality and safety guaranteed. If it is a several hundreds thousand dollar watch, Choi offers you a valuation at a cheaper price than the company of the brand. 

Fostering talented young luxury watch repairers
Choi knows the history of luxury watches of the world from Orient, Rado, Omega, Longines and Rolex to Tiffany, Bulgari and the latest watches applied with Tourbillon (adjustment setting of movement gravity error) and perfecture calendar (reducing per second error caused by external factors) technologies. 
One to several hundreds thousand dollar luxury watches normally take 6 months to 3 years of production period and the Korean luxury watch market is regarded as one of the top three in the world. For this reason, the Swiss brands pay a particular attention to the demand of the market and they often consign the repairing service to an agent like Choi to maintain excellent after care services. 
Choi advises that you need to avoid water even if your watch is waterproof, have an over hole for every 5 years (spring type) or 6 years (electric), change the battery at least once in every 2 years, and wear it at least once in a month as it gets damp otherwise. 
It is interesting to know that Choi started watch repairing because his uncomfortable legs which needed a work that could be done at sitting. And he has grown as a master luxury watch repairer. He also once served as the president of the Korea Watch Technique Association and gave lectures to students of watch and jewelry department at Dong Seoul University. Choi asserts that luxury watch repairing will be one of the unalterable jobs even after the AI has prevailed our society. 
When asked about his future plan, Choi said that he hoped to foster talented young luxury watch repairers so that his years of expertise will not be wasted. 


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