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CEO Choi Mal-gyeong of Finger Edu
Attaching wings to imaginations of children

Finger Edu, designed for early childhood education
CEO Choi Mal-gyeong of Finger Edu has devoted 20 years of her life to educational industry. Her experience and knowledge in the field has been accumulated through intensive researches and it contributed to both spiritual and physical development of children. “Promoting creative thinking and problem solving skills are the two core elements in early childhood education. But more important is to build stage by stage programs according each level and need” emphasizes Choi. In 2010, Choi successfully introduced ‘Reading Art Pangpang’, a reading educational program after which she established Finger Edu. Taking the momentum, she introduced two more programs: ‘Angel Jouet’ for one year old and ‘Habi Jouet’ for 2 year olds. The two programs are designed to develop 6 areas in balance and they are ‘creativity’, ‘personality’, ‘logical thinking’, ‘perception’, ‘sociality’ and ‘physical activity’. The teaching materials such as toys, musical instruments, children’s books and work books are appropriately used according to nature observation, communication, art, social relationship and physical movement in order to maximize children’s interest and excitement. Also, the programs are linked to other teaching materials and video images to enhance the effect and this collaboration is receiving good response especially from teachers and parents. 

Going global over Korea
Apart from the ‘Angel Jouet’ and ‘Habi Jouet’, Finger Edu also runs a number of other programs: ‘Angel Vedette’, ‘Angel Pres’, ‘Spiel Math’ and ‘CREATIVE Science’. All of these innovative programs are used as teaching materials in 10,000 early childhood education institutions nationwide through the Finger Edu’s 57 local branches. As the business grows year by year, CEO Choi moved the head office and the factory to the Gimhae Techno Valley last September as the new base to pioneer overseas markets and Choi, in fact, already has drawn a contract with a Chinese education company. “I think it was a remarkable growth what we achieved in six years through continuous R&D. The new base will equip us with better and more initiative ideas that can maximize the balanced development of early childhood education.” Choi added “I believe that good teaching materials come from good companies and good companies from good and innovative people. Bearing this in mind, I and my team are working in a sense of duty that we take part in development of the education industry of Korea.” Meanwhile, Choi is planning to expand the scope of educational materials and programs to school parents with an ambition to grow Finger Edu as a global educational company. <Power Korea> sends a message of support. 


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