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[Typography] CEO Pyeon Seok-hoon of YoonDesign Group
"Design your brand with special fonts at award winning YoonDesign Group" 
800 fonts are waiting for you to choose from

Starting from the development of the first Korean digital fonts in 1989, YoonDesign Group has continued its creative zeal for more innovative design and technology with deep understanding on the Korean alphabet. The company has grown much now to have secured around 470 printable fonts and 300 digital fonts. 'Yoon Gothic' and 'Yoon Ming' among them are the two hit fonts that most Korean companies are using for its legibility and practicality while 'Seoul Han River' and 'Seoul Nam Mountain' are widely used by The KBS, The MBC and Seoul City. We can also see the fonts of YoonDesign Group by looking at the logos of IBK (iWISH, iDREAM), Shinhan Card, Maeil, Binggrae, Samsung Life (SLI Partner), Ericsson LG (iPECS), Innisfree, Goyang City, South Jeolla Province and Pocheon City. In recognition of its contribution to the development of Korean font design, YoonDesign Group received a ministerial citation from the Ministry of Culture, Sports and Tourism in 2011 and from the Ministry of Trade, Industry and Energy at 'The 2014 Korea Design Award 2014' a well as 'The 1st Korea Customer Satisfaction & Brand Management Award 2017'.

Turning the company into a new total brand design group
Having led the font design-based management for many years, CEO Pyeon Seok-hoon of YoonDesign Group now is working on turning the company to a new total brand design group to meet the current market demand for omni-directional marketing strategies. He said "The trend of media today is turning their eyes to digital and there is an increasing market demand for digital-based design and branding. For this, we are working on combining typography with design while at the same time expanding our business area to web and app development through a newly launched in-house research team." As part of this effort, YoonDesign Group has been running the webzine 'Typography Seoul' since 2011 and the typography quarterly 'the T' since April 2014. The latter interviewed globally renowned graphic designers such as David Carson, Stefan Sagmeister and Erik Spiekermann.

'Hopeful Korean Alphabet Tree' takes part in making a better society
Since 2009, YoonDesign Group has been pushing forward its good will to create a better society through the social contribution project called 'Hopeful Korean Alphabet Tree'. The group secured \1.5 million last year and donated the fund on 9 January this year to 'Fist Hatchet', the history club of Ewha Womans University.  'Fist Hatchet' then sent the donation to Marymond, a foundation that is promoting 'Together Hand in Hand with 200,000 People' which is a project to settle down the comfort women issue (forced sexual slavery by the Japanese during the colonial era). Those who wish to take park in 'Hopeful Korean Alphabet Tree' can simply just download a font or more at YoonDesign Group. Pyeon said "I feel regretful to say the fact that more than 95% of fonts are legally purchased and used in Japan while it is hard to find any form of support and policy from the government in Korea despite its effort to promote Korean alphabet as the best cultural asset of Korea to the world. I think it's time that Koreans started to be aware of the importance on the matter alongside the certain measures that the government has to bring up." As for his part, Pyeon added, he and his team would keep exerting their effort in spreading the innovative fonts of YoonDesign Group as well as the excellence of Korean alphabet to the world over Korea. <Power Korea> sends a message of support. 


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