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Gonghwachun (CEO Lee Hyun-dae)
The father of jajangmyeon (black-bean-sauce noodles)
The noodle making that passed down 100 years

The opening of Incheon port in late 19 century filled the city with traders, missionaries and job seekers came from Japan, China and the western world. Those who worked in and around the port needed simple yet fast food for a meal and 'chaojangmen' answered the need. It was the start of what we call today 'jajangmyeon' (black-bean-sauce noodles) and it was officially introduced by Gonghwachun. Wu Hee-gwang, a Chinese from Sandeungseong region, opened the restaurant in 1905 and he added pork, onion, ginger and spices to the original Chinese noodle to create unique jajangmyeon that suits the appetite of Koreans. The noodle making lasted to 3 generations until 1970s to 80s until Korean government's restriction on real estate and property made many Chinese leave the country and the restaurant eventually closed the door in 1984. The economic and cultural exchanges between the two countries started to resume in 1992 when Korea tied diplomatic relations with China and the tie pushed forward the development of China Town in Incheon. On 16 February 2004, Lee Hyund-dae reopened Gonghwanchun to continue writing the history of the restaurant. 

"The value of food is at sharing"
Gonghwachun has made a great contribution to spreading the noodle dish nationwide. Jajangmyeon was the most popular dine out food in the 60s and 70s and one of the common menus for ordinary people thereafter. Lee focuses on the history of Gonghwachun. "Gonghwachun witnessed opening of Incheon port and China Town. But it was a real hard job to recover the very taste of the noodle and the atmosphere of the restaurant. I continued my research and asked around to get as many related information as possible. Heaven helped me! I found a chef who once worked there" said Lee in retrospect. Thus reborn was Gonghwachun in the dawn of 21 century and the restaurant has grown today to be a landmark of the city. In an effort to spread the name, Lee signed a business agreement with GS Retail so that people can use the trademark without paying royalty. Apart from being the CEO of Gonghwachun, Lee is playing various other roles: the chairman of Korea Freedom Federation Jung District, the head of Korea Food Service Industry Association Jung District and the chairman of China Town Co-Op. He donates free jajangmyeon to marines on U Island every year in cooperation with Ongjin County Office and actively participates in 'Local Patriotism Movement' and 'Sharing and Serving Movement'. In 2013, he joined 'Good Store' of China Town to donate part of his profit, and also Honor Society as the 28th member of Incheon. Lee said "If Gonghwachun has reminded people of jajangmyeon so far, the restaurant will be remembered as a leader of food culture in Korea as well as a good hearted social contributor in the future." <Power Korea> wishes the tradition of Gonghwachun would last another 100 years. 
 


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