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“If you know Chinese characters, you can better understand the words"
Storytelling-driven associative learning as a new paradigm of learning Chinese characters
Jang Hwa-soon, CEO of Balgeunhanja

Chinese characters improve understandability and vocabulary 
We often hear the words 'haya (resignation)' and 'nongdan (influence peddling) nowadays. 'Haya'  in Chinese characters is to go back to the land and 'nongdan'  a high hill meaning looking at the situation on top of the hill and monopolize the profits. Learning Chinese characters help us understand the meaning of the words and express our opinions with right words. The problem, however, is people tend to ignore the importance of it day by day. Jang Hwa-soon, CEO of Balgeunhanja says "The absence of Chinese character education can cause students poor vocabulary, understandability and academic performance. The number of students who can read but can't understand the meaning is on a steady rise. That's why learning Chinese characters as early as possible is much needed." The Ministry of Education has pushed forward '2015 Revised Curriculum' in order to find ways to mark Chinese characters in the elementary textbooks. In the policy research forum held on 30 November, the need of selecting 370 vocabulary for 5th and 6th grade elementary students (ethics, Korean, social studies, math and science) rose onto surface and use them if decided necessary. Also, the final policy research will be included in the elementary textbooks from 2019 if approved by the middle of December. Some school parents are against the policy for added burden to students but Jang, who participated in a forum as the head of the general headquarters and external affairs of the Korea Chinese Character and Classics Training, thinks differently. She says "Students were forced to memorize vocabulary and grammar at first when learning English but the paradigm has been changed towards more practical side. Chinese characters are the same. It's not focused on memorizing the thousand words but on better understanding and using of Korean." Kim Jeong-sik, a member of the Chinese Characters and Culture Promotion Committee said "Many Korean words are consisted of Chinese characters and better knowing the meaning of the characters can improve our understandability in Korean." Another member Wang Won-geun said "95% of the technical terms used in law, medicine and science in Korean is made of Chinese characters. Naturally, those who with knowledge in the characters understand the meaning of the terms better and faster. So the earlier you start the better the effect will be." 

From basics to advanced in a fun way 
Jang's expertise in teaching Chinese characters is well melted into the curriculum of Balgeunhanja. Since its establishment on 8 December 2015, Balgunhanja has grown to be one of the top academies in Yangpyeong and Namyangju with its storytelling and review-driven curriculum. Jang has obtained all the certificates necessary in the field including National Certificate for Chinese Characters Teaching in 2004 and she is qualified to teach 16 subjects in total. Jang's development of 'Associative Learning' in particular is very effective especially for the children who have just learned Korean. Jang explains "The method starts from radicals to move on to common sense, legend, fairy tale and fable. The same radicals and their meanings are connected to related stories so that children can learn Chinese characters like they are playing." The curriculum also is linked with Taekwondo so that children who also wish to learn the martial art can carry on both in one place. Thanks to this effective and practical curriculum, Balgunhanja currently has 3,200 students and Jang is planning to open the first branch in Cheonho-dong, Gangdong District, Seoul on 2 January 2017. 

Fostering global leaders 
Jang wrote 'Chinese Characters and Korean', a book recognized by a superintendent of education of Seoul for effective learning methods. She also has been running a regular slot under the title 'Chinese Characters in Associative Learning' in The TV Chosun program 'Morning In Gwanghwanmun' in an effort to raise public interest and is receiving a great response. Jang says "The episode in early this month, I interpreted a Chinese four character idiom 'Sa-myeon-cho-ga' followed by 'kuk-jeong-nong-dan' which I intended to reflect the currently political scandal in Korea." She recently has released a 6 episodes of 50 minute video material called <Jang Hwa Soon's Chinese Characters in Associative Learning Season 1> for the use for companies and other academies. She is also working on an app which will soon be released. Jang says "It contains pictures and animation and people can learn it like they are reading a children's book. The contents are designed to help you obtain a certificate from the first degree to 8th." The series is scheduled to be loaded in PC alongside the app to be released through home shopping channels soon. Meanwhile, Jang is serving as CEO of Mirae Hanja and Gyeonggi Hanja. It is Jang's goal to achieve 10,000 member students by the end of 2017 and to grow the company to be listed in near future. But above all, she is ambitious to grow her talented students as future global leaders. <Power Korea> wishes Jang a fruitful 2017.  

 


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