KOTRA, 'º¥Ã÷, Æ÷µå ±Û·Î¹ú ÆÄÆ®³Ê¸µ(GP Benz/Ford)' Çà»ç °³ÃÖ

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KOTRA, 'º¥Ã÷, Æ÷µå ±Û·Î¹ú ÆÄÆ®³Ê¸µ(GP Benz/Ford)' Çà»ç °³ÃÖ
KOTRA(»çÀå ±èÀçÈ«)´Â 10¿ù 19ÀϺÎÅÍ »çÈê°£ ÀÏ»ê ŲÅؽº¿¡¼­ ±Û·Î¹ú ´ëÇ¥ ¿Ï¼ºÂ÷ ±â¾÷ÀÎ º¥Ã÷¿Í Æ÷µåÀÇ °ü°èÀÚ¸¦ ÃÊû, ‘º¥Ã÷, Æ÷µå ±Û·Î¹ú ÆÄÆ®³Ê¸µ(GP Benz/Ford)’ »ç¾÷À» °³ÃÖÇß´Ù°í ¹àÇû´Ù. º¥Ã÷¿Í Æ÷µå´Â º»»ç¿Í Áß±¹ »ç¹«¼Ò¿¡¼­ ÃÑ 14¸í¿¡ ´ÞÇÏ´Â ºÐ¾ßº° ±¸¸Å´ã´çÀÚ¸¦ ÆÄ°ßÇÏ¿© Çѱ¹ ºÎÇ° ¼Ò½Ì¿¡ ³ª¼¹´Ù. ±Û·Î¹ú ÆÄÆ®³Ê¸µ(GP;Global Partnering) »ç¾÷Àº ¿ì¸® ºÎÇ°¼ÒÀç ±â¾÷µéÀÌ ÇØ¿Ü ±Û·Î¹ú ±â¾÷ÀÇ °ø±Þ¼±¿¡ ÁøÀÔÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÏ´Â KOTRAÀÇ ´ëÇ¥»ç¾÷ÀÌ´Ù. À̹ø Çà»ç´Â ±¹³» ÀÚµ¿Â÷ºÎÇ° Àü¹®Àü½ÃȸÀÎ ‘ÄھƼî(KOAA SHOW)’¿Íµµ ¿¬°èÇÏ¿© ÃÖ±ÙÀÇ ¼öÃâºÎÁø Ÿ°³´Â ¹°·Ð ±¹³» ÀÚµ¿Â÷»ê¾÷ÀÇ °æÀï·Â °­È­¿¡µµ ±â¿©ÇÒ °ÍÀ¸·Î ±â´ëµÈ´Ù.

À̹ø¿¡ ¹æÇÑÇÑ º¥Ã÷¿Í Æ÷µå¿¡¼­´Â ¡â ±¸¸ÅÀü·« ¼³¸íȸ ¡â 1:1 ºñÁî´Ï½º »ó´ãȸ ¡â ºÎÇ°±â¾÷ °øÀå¹æ¹® ¡â Àü½Ãȸ ºÎ½º ¿î¿µ µîÀ» ÅëÇØ Çѱ¹ ºÎÇ°±â¾÷µé°úÀÇ Çù·ÂÀ» ´Ù°¢µµ·Î ¸ð»öÇß´Ù. º¥Ã÷¿Í Æ÷µåÀÇ ±¸¸ÅÀü·« ¼³¸íȸ´Â ½ÅûÁ¢¼ö 4ÀÏ ¸¸¿¡ Á¶±â ¸¶°¨µÇ¾ú´Âµ¥, º¥Ã÷¿Í Æ÷µå µî ±Û·Î¹ú ¿Ï¼ºÂ÷±â¾÷°úÀÇ Çù·ÂÀ» Èñ¸ÁÇÏ´Â ±¹³» ÀÚµ¿Â÷ºÎÇ° ¾÷°èÀÇ ³ôÀº °ü½ÉÀ» È®ÀÎÇÒ ¼ö ÀÖ¾ú´Ù. º¥Ã÷´Â ÀÌ ÀÚ¸®¿¡¼­ »õ·Î¿î ±¸¸ÅÀü·«ÀÎ ‘·Îµå¸Ê 2025’¿Í ÇÔ²² ½Å±â¼ú Æ®·»µå¿¡ ¸ÂÃá ºÎÇ° ¼Ò½ÌÀü·«À» ±¹³»±â¾÷µé¿¡°Ô »ó¼¼ÇÏ°Ô ¼Ò°³Çß´Ù.

±è»ó¹¬ KOTRA ÆÄÆ®³Ê¸µÁö¿ø½ÇÀåÀº “¼öÃâÀÌ ¾î·Á¿î ½Ã±â¿¡ º¥Ã÷¿Í Æ÷µå¿¡¼­ ´ë±Ô¸ð ¹æÇÑ´ÜÀ» ÆÄ°ßÇÑ °ÍÀº Èñ¼Ò½Ä”À̶ó°í ÁöÀûÇϸ鼭 “¿ì¸® ºÎÇ°±â¾÷µéÀÌ ±Û·Î¹ú ¿Ï¼ºÂ÷¿¡ ³³Ç°°ú °øµ¿ R&D µîÀ» ÃßÁøÇÒ ¼ö ÀÖµµ·Ï ±Û·Î¹ú ÆÄÆ®³Ê¸µ »ç¾÷À» È®´ëÇØ ³ª°¡°Ú´Ù”°í °­Á¶Çß´Ù.

105°³±¹ KOTRA ¼öÃâÀü¹®°¡ ¹æÇÑ, ¼öÃâ³ëÇÏ¿ì ´ë°ø°³
KOTRA(»çÀå ±èÀçÈ«)´Â Áö³­´Þ 17ÀϺÎÅÍ 19ÀϱîÁö KOTRA ¼öÃâ Àü´ãÁ÷¿ø ¹× À¯¸Á¹ÙÀ̾ ÃÊûÇØ ‘Áö»çÈ­-¿ùµåèÇÁ ¼îÄÉÀ̽º ¼öÃâ»ó´ãȸ’¸¦ °³ÃÖÇß´Ù°í ¹àÇû´Ù. ¼öÃâ Àü´ãÁ÷¿øÀº KOTRA Çؿܹ«¿ª°ü¿¡¼­ ±¹³»±â¾÷À» ´ë½ÅÇØ ¹ÙÀÌ¾î ¼·¿Ü, Á¤º¸Á¶»çºÎÅÍ °¢Á¾ ±³¼·±îÁö Àü´ã․Áö¿øÇÏ´Â ÇöÁö ¼öÃâÀü¹®°¡´Ù. Áö»çÈ­, ¿ùµåèÇÁ »ç¾÷ Âü°¡±â¾÷ ¹× ÀÏ¹Ý Áß¼Ò±â¾÷ ÃÑ 381°³»ç°¡ Âü°¡ÇÑ À̹ø »ó´ãȸ¿¡´Â 105°³ KOTRA Çؿܹ«¿ª°ü¿¡¼­ ¼öÃâ Àü´ãÁ÷¿ø 202¸í°ú 43°³±¹ 137°³ À¯¸Á¹ÙÀ̾ »ó´ãÀ» ÁøÇàÇß´Ù. 19ÀÏ¿¡´Â ¼öÃâ Àü´ãÁ÷¿øÀÌ ±¤ÁÖ, ´ë±¸, ´ëÀü, ¿ï»ê, ÀüÁÖ µî KOTRA Áö¹æÁö¿ø´ÜÀ» ¹æ¹®ÇØ 210°³ Áö¹æ ±â¾÷°ú ¸¸³­´Ù.

ƯÈ÷ ¿ÃÇØ´Â ÀϹÝÀÎÀÇ ´«À¸·Î º» Âü½ÅÇÑ ¼öÃ⸶ÄÉÆà Àü·«À» Á¦°øÇϱâ À§ÇØ ‘Çؿܸ¶ÄÉÆà ¾ÆÀ̵ð¾î °æÁø´ëȸ’°¡ óÀ½ ¿­·È´Ù. ġŲ¿¡¼­ ºñµ¥±îÁö ¿ì¸® Áß¼Ò․Áß°ß±â¾÷ Ç°¸ñÀ» 86°³ KOTRA Çؿܹ«¿ª°ü ÁÖÀç ±¹°¡ Áß Çϳª¿¡ ¼öÃâÇϱâ À§ÇÑ ½ÃÀåºÐ¼®, Àå´Ü±â ÁøÃâ Àü·«ÀÌ ±¸Ã¼ÀûÀ¸·Î Á¦½ÃµÆ´Ù. »çÀü¿¡ ½ÅûÇÑ 125°³ ÆÀ Áß 10°³ ÆÀÀÌ 17ÀÏ º»¼±¿¡¼­ ÀÚ¿õÀ» °Ü·ð´Âµ¥, ´ë»óÀº ÇÁ¸®¹Ì¾ö Àü·«À¸·Î Á¦½À±âÀÇ Áß±¹½ÃÀå ÁøÃâ Àü·«À» ¹ßÇ¥ÇÑ ‘ÇÑÁߵ帲’ ÆÀÀÌ, ÃÖ¿ì¼ö»óÀº Â÷·®¿ë ºí·¢¹Ú½ºÀÇ Àεµ½ÃÀå°ú ij³ª´Ù½ÃÀå ¼öÃâ Àü·«À» Á¦½ÃÇÑ ‘°íÆ®¶ó(GOATRA)’ ÆÀ°ú ‘´ë½¬¾ØÅ©·¡½¬(Dash & Crash)’ ÆÀÀÌ °¢°¢ ¼ö»óÇß´Ù. ¼ö»óÀÛ ¸¶ÄÉÆà ¾ÆÀ̵ð¾îµéÀº ³»³â KOTRA Çؿܸ¶ÄÉÆà »ç¾÷°ú ¿ì¸® Áß¼Ò․Áß°ß±â¾÷ÀÇ ¼öÃâÀü·« ¼ö¸³¿¡µµ È°¿ëµÉ °ÍÀ¸·Î ±â´ëµÈ´Ù.

±èÀçÈ« KOTRA »çÀåÀº “¿ì¸® ±â¾÷ÀÇ Áö¼Ó¼ºÀåÀ» À§ÇØ KOTRA´Â ±Û·Î¹ú ¼öÃâ ¼ºÀå»ç´Ù¸® ü°è¸¦ ±¸Ãà”ÇÏ°í ÀÖÀ½À» °­Á¶Çϸ鼭 “À̹ø »ó´ãȸ¿¡ Âü°¡ÇÑ ¿ì¸®±â¾÷ÀÇ ¿ª·®¿¡ ¸ÂÃá Áö¿ø ÇÁ·Î±×·¥À¸·Î ¼öÃâÀÌ Áõ´ëµÉ ¼ö ÀÖµµ·Ï ±â¿©ÇÏ°Ú´Ù”¶ó°í ¹àÇû´Ù.

KOTRA holds GP Benz/Ford
KOTRA (Korea Trade-Investment Promotion Agency) held GP Benz/Ford for 4 days from 19 October at KINTEX by inviting officials of the two car manufacturing giants. GP Benz/Ford is a global partnering project and the two companies dispatched 14 dealers in each field from office in the headquarters and in China to see sourcing options in car parts in Korea. Korea’s famous car parts company KOAA SHOW also attended the event. Benz and Ford were provided ¡â purchase strategy consulting ¡â 1:1 business consulting ¡â tour of car parts companies ¡âsetting up exhibition booth in a way of finding a right car parts company in Korea. The application to participate in the event was closed 4 days earlier due to high volumes which proved Benz and Ford are two of the most desired business partners in the field. Benz introduced Roadmap 2025, a new purchase strategy, as well as new technology-driven car parts out-sourcing strategy. Sangmuk Kim, the head of partnering support department of KOTRA said “The two car giants’ dispatching dealers to Korea in large scale is really good news for us. We will expand our global partnering project gradually so that more Korean car parts companies can benefit from it through co-R&D and supplying.”

KOTRA holds Jisawha World Champ Export Showcase 2016
KOTRA held Jisawha World Champ Export Showcase 2016 from 17-19 October by inviting KOTRA export specialists from 105 countries and prospected buyers. The specialists work in KOTRA’s overseas business centers and gather information and liaise between local buyers and Korean companies. 381 companies participated in the showcase and 202 KOTRA export specialists and 137 prospected buyers from 43 countries carried out consulting with them. The export specialists also paid a visit on 19 October to Gwangju, Daegu, Daejeon, Ulsan and Jeonju and gave consulting to 210 local companies. This year, KOTRA held the first ‘Overseas Marketing Idea Competition’ to have a look at creative export marketing strategies seen from the eyes of general public. From chicken to bidet, market analysis and strategies were suggested to 86 products from SMEs. 10 teams among 125 applicants competed in the final the ‘Korea-China Dream Team’ won the grand prize with an export strategy for its dehumidifier to enter Chinese market, and ‘GOATRA’ and ‘Dash & Crash’ won excellent prizes for an export strategy for their vehicle black box to knock on Indian and Canadian markets. The winning ideas are expected to be used for KOTRA’s overseas marketing project next year. KOTRA CEO Jaehong Kim said “KOTRA is building a global export growth ladder for our companies’ sustainable growth and our customized support program will contribute to increasing the export level of our SEMs.”
 


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