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Introducing a versatile device ‘Infor Tap’ 
CEO Kim Hyun-hak of Lineus

The innovation of Infor Tap comes from the fact that it displays the detailed information of the products on the screen. Developed by Lineus for the first time in the world, it upgraded the existing ESL (Electronic Shelf Label) which only shows the prices and the number of products on the shelves. The developer Lineus recently exported 4,000 Infor Tap to Bottega stores (Italy) and its 10 yearlong battery life is an additional feature to attract contracts from Germany, Poland and the UK. 

Infor Tap provides information of products in real time
Infor Tap provides information of products such as text, image and logo in real time in Korean, English, Japanese and Chinese. The user can choose the font, connect it to the brand’s app and participate in various events. “Based on NFC (Near Field Communication), we loaded an additional chip in Infor Tap that enables users not only to shop and pay but to see URL and sales coupons, etc. It also controls the price mark of products in real time and the changed information is transmitted to customers’ smart phone” explains Kim. Currently, Lineus is installing the device in NongHyup stores in Korea starting with Gangneung branch and SK Telecom also chose it as one of the startup support programs thanks to its perfect customizing solutions.

Connecting products to smart phones
“IoT technology is being used in various areas today. It will provide even more detailed and precise information in near future and it will significantly contribute to advancement of communications technologies. The relevance between IoT and Infor Tap, I can say, is that Infor Tap is connecting the products directly to smart phone users. It can be seen as a medium and it gives efficiency to store staff when changing and displaying price tags and to customers when seeing the product and price information in real time.” Despite the criticism that the ever advancing technology somewhat discourages people to people contact, Kim tells us a rather interesting view on it. “Technology basically becomes useless when it loses humanity. I sometimes imagine that my children put my smart phone to where my body and relics lay when I die so that they can still feel me alive on the phone. As long as we develop and use technologies for humanity, they are rather gifts for us to make life more convenient. In the same respect, we developed Infor Tap not only just provide the prices but the total information of the products, the brands and the prices in real time as well as promotions.” 
 


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