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“Make premium foods at home in 30 minutes”
‘Subscription services’ gives your own food curator 
CEO Jung Joong-gyo of Fresh Easy 

’Cooking Box’ delivered to your door by hotel chefs
Recipe and cooking guide on your screen

We often feel bothered by thinking of what to eat and how to make it in order to fill up our stomach’s desire at home. So some faster trend catchers who noticed the niche market launched the businesses to do the work instead. Fresh Easy among the catchers is creating a sensation in the market at the moment with ‘The 30 minute hotel food delivered to your door service’.  CEO Jung started the service from July this year and introduced ‘Cooking Box’ that contains the ingredients and recipe prepared by hotel chefs but chosen by you to be delivered to your home. Each recipe is designed to be done by no more than 6 stages and 30 minutes to give simplicity. We might have had an experience of having a luxury food at a hotel and trying to make it at home without success. Jung ascribes it more to ingredients than your cooking skill. “I think the success of your cooking depends on reproducing the dish you wish to make with the same ingredients and recipe. I focused on this idea and have developed various simple yet efficient methods including packaging. And I finally introduced Cooking Box.” The box contains ingredients and recipe, and the video guide is also provided on the screen.  

Subscribe to get your own food curator
Online cooking lesson to be launched soon 

Fresh Easy delivers your door a variety of hotel menus including Malatang, Butadon, American Brunch Platter, Truffle Pork Neck Steak and Tapenade Salmon Steak. If you subscribe to Fresh Easy, you can even get your own food curator. This means that you can receive more options to choose over just ordering one particular food ingredients and recipe. You can change the menu you don’t like or skip the part or try something new according to your preference. For this, Fresh Easy updates two new menus every week. The curating services are already gaining good feedbacks from subscribers. Meanwhile, Fresh Easy is launching online cooking lesson in collaboration with prestigious education companies. Around 200,000 people are trying to get cooking certificates every year, according to a report, but the exam preparation providers are not many. “When it comes to housewives who have to work and/or take care of their children, going to a food academy is out of option due to lack of time and the extra expenditure. So I think online cooking lesson will play more advantageous option for them” explains Jung. 

Creating a new trend and value in the food service industry
Making food and share with families or friends at home is a great pleasure we can enjoy in life. Knowing this very well, professional chefs at Fresh Easy analyzes ‘who eat the food for what occasion’ first before packaging the ingredients and recipe in the box. “Our goal is to create a new trend and value in the food service industry. But we know this does not come easily but through passion, creativity and diligence in our work. Yet we are determined and prepared to keep making this happen as we have done it already.” <Power Korea> is looking forward to seeing more innovation in the Korean food service industry through Fresh Easy. 


Á¤½ÃÁØ ±âÀÚ  jungsijun@naver.com
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