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[Cover Story] Mayor Youn Sang-ki of Hadong County
The Korean Alps ‘Hadong’ increases export volume of local specialties
Hadong attracts 5 million tourists a year

Hadong attracts 5 million tourists a year

Making the most of its rich and beautiful natural resources and landscape, Hadong County has exerted a great effort in achieving its goal to attract 5 million tourists a year. The county also is in a stone’s throw to make USD 25 million export of local products. Mayor Youn signed exchange agreements with City of Irvine and Jersey City, US in September 2014 followed by Shizuoka Prefecture, Japan in April 2015 and Villach, Austria in September the same year. Last year, the country set up a sisterhood relationship with Songpa District, Seoul followed by Dong District, Busan last May. The Korean campus of University of Aberdeen, UK, which will be an advanced base to develop off-shore plant technologies and to foster manpower, also is opening March next year. Thanks to the quarantine agreement between Korea and Hongkong last November, the county added a route to export Hadong pine needles beef and formed a promotional council February this year. It also signed MOUs with Taewoo Green Food with a goal to achieve USD 600,000 million sales and actually exported 1.7 tons worth 170,000 dollars between last February and April. The quarantine agreement between Korean and Macao last April also is expected to boost up sales of Hadong pine needles beef. 

Inviting more tourists through a variety of cultural events
The county opened Sun & Moon Sea Fishing Park last May to increase the incomes of local fishermen. County’s Hwagae-myeon (Bumwang area) and Youngshinwon Village have been appointed for the Saddeul Project and are receiving 4.2 billion won and 2.6 billion won respectively from the government. The county signed a business agreement with Shanghai International Travel Agent last January followed by the agreement to use chartered plane with Juneyao Arilines and Gansang International Travel Agent the next month and 300 Chinese tourists visited Hadong during April and May this year as a result. January this year, the county held promotional event to attract Chinese and Vietnamese tourists and 80 Southeast Asian tourists visited Hadong in June. Meanwhile, the county is working on upgrading the existing festivals and the Seomjin River Clam Festival in particular among various cultural events has been proved to be very popular. 

Achieving USD 25 million export 
The county has paid great efforts in increasing the export level of agricultural products. The export volume in the past, for example, was around 1.47 million dollars but it increased to 10.27 million in 2014 thanks to its various promotional events including one in LA, US. In October 2015, the county organized a sales promotion in the US and Canada and drew export contracts worth 43.20 million dollars and early this year signed a 10 million dollar contract in Vietnam and shipped strawberries to the country in February. Last year, the county invited 15 buyers from 10 countries to Hadong Wild Flowers Festival and drew a USD 9 million export contract. As a result, the county’s export volume increased to 18 million dollars by the end of 2015. Mayor Youn’s goal this year is to export 25 million dollar worth products to the world. Meanwhile, Youn is working on Galsaman Industrial Complex Development Project and Hadong Free Economic Zone.


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