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[Top Issue] Cho Byung-don, Mayor of Icheon
Making a happy and A.R.T Icheon
Winning Presidential Prize as the best public institution for excellent administration services and chosen as Residents Happiness Administration

Appointed as the first 'UNESCO Creative City' of Korea in 2010
Building Ceramic Art Village on a 400,000§³ land

The biggest goal of Icheon City this year is to be a creative city through strengthening cultural competency. Icheon has been carrying out 'Small but Strong Global Creative Cultural City Project' without fail and was chosen in July 2010 as 'UNESCO Creative City' for the first time in Korea. Much encouraged by this, the city pushed forward creating a ceramic industry tourist cluster as well as a master plan to build a creative industry complex in the hope of creating more jobs in the service sector. Icheon has a population of about 210,000 and Mayor Cho Byung-don is leading the development of the city under the slogan 'Four Season Tourist City'. Famous for ceramics, Icheon is building Ceramic Art Village built a 400,000§³ land in Gocheok-ri, Shindun-myeon, last year. It is the biggest in size in Asia and 220 studios are booked to moving in. The city also created Agricultural Theme Park on a 150,000§³ land near Namichun IC in Moga-myeon. Chosen as The Best Culture Tourist Festival from the Ministry of Culture, Sports and Tourism, the long running Icheon Rice Culture Festival also invites average 500,000 visitors a year and they experience various rice related programmes. 

Appointed as The 3rd Horse Specialized Zone from MAFRA
Joh, "Icheon will be the hub of tourism that connects the nation vertically" 

Icheon is planning to promote 4 festivals with local specialities such as rice, ceramics, cornis and peaches and generate more than annual KRW 100 billion (USD 80 million). Icheon rice recently suffered much from Korea-China FTA and westernized dining culture but the city found a way to enhance its competitiveness through one brand, effective marketing, modernization of facilities and pioneering overseas market. Meanwhile, a horse theme park is also on the way in the southern part of the city. The area was appointed as The 3rd Horse Specialized Zone from the Ministry of Agriculture, Food and Rural Affairs on 22 June last year and is to receive government support. Apart from Jeju which is known as the home of horses in Korea, Icheon is the biggest in size in the mainland which will boast a horse hospital and 10 horseriding courses. Cho says "On the occasion of being appointed as a horse special zone, we will create a 6th industrial agricultural system that can cover production, promotion and tourism in the region."

Creating 6,000 jobs and achieving KWN 15 trillion investment support
Developing a variety of welfare projects

Icheon built the frist industrial complex in the nature conservation zone around the capital area and invited eco-friendly enterprises which created 6,000 jobs. The city also created industry-fiendly environment and carried out deregulation for the moved-in enterprises and drew KWN 15 trillion investment from SK Hynix. Icheon introduced Korea's first Company Guardian System and made SK Hynix and 7 high schools in the city to set up a sisterhood relationship. The former fosters talents and offers a job. The city also introduced '24 Hour Public Childcare Environment' for double-income families and invited a large scale fashion distribution complex in Asia and created 5,000 direct and indirect jobs. In addition, Icheon improved housing systems and settlement environments and built a 24 hour A&E center to provide immediate medical services. Regarding welfare services especially for elderly people, Mayor Joh supported maintenance expenses for medical devices and senior citizen centers totalling KRW 10.98 million in 2015 alone. 

Mayor Joh pushes forward creating the best educational city
Winning 2015 Korea Culture Management Awards

Mayor Cho, with much passion, has fostered talented students through customized education and investment in all elementary, middle and high schools in the hope of preventing them leaking out from the city but rather inviting students from other regions.  As a result, more than 35% of students entered renowned universities and the rate of middle school students' entering high schools increased by 2.7 times. For the creativity and innovation the city has achieved, Icheon received Presidential Prize as the best public institution for excellent administration services in 2014, The Best Local Government (Korea Manifesto Headquarters) in the implementation of campaign pledges of the 5th office and Excellent Administrative Services approved by the Ministry of the Interior in 2013. Mayor Cho also won 2015 Korea Culture Management Awards in the cultural tourism category held at Korea Press Center, Seoul. The awards was hosted by The Herald Business and run by Power Korea and the Korea Institute of Consumer Management & Evaluation. The awards goes to those who showed excellent competitiveness in cultural management in every area of society. Cho says "We once suffered much from Korea-China FTA and westernized dining culture but Icheon is rising one more time with Ichoen Rice, ceramics and horses. And I will do my best to promote these specialties to create a better and happier Icheon." Power Korea wishes Cho a fruitful 2016. 
 


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