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CEO Haedong Kim of Maenam Agriculture (Cheongdo Maenam Farming Cooperative)
Providing eco-friendly agricultural products
Cheongdo seedless persimmons 

Cheongdo persimmons are famous for its flattened shape and also they are seedless. The history goes back to 1545 when Peyonghae County Governor Ho Park retired and brought the local persimmon seed in a radish to graft with Cheongdo persimmon trees which then became the current famous Cheongdo flat persimmon. CEO Haedong Kim of Maenam Agriculture used to run a business in Busan but came back to his hometown. He says “I started to make dried flat persimmons for hobby at home which led me to grow sweet potatoes and jujubes in additions to persimmons.” Kim then launched his business in earnest after learning production skills from Agricultural Technology Center.

Cold Wind Dehumidification Dry System to produce eco-friendly products
Maenam Agriculture’s dried persimmons, half dried persimmons, dried sweet potatoes and half dried jujubes are nicely chewy with tenderness inside. Unlike other regions, Cheongdo half dried persimmons are not naturally dried as there are no seeds inside and as they collapse easily during the drying process. Instead, CEO Kim uses Cold Wind Dehumidification Dry System which freezes and de-freezes persimmons. For this reason, the system produces better products containing more sugar contents and moist textures. All the processes follow strict safety & hygiene rules. The dried persimmons in particular go through the division into 3-4 pieces and have high sugar contents and chewy texture. All the products of Maenam Agriculture are produced at a 130,000 square meter orchard and go through the one-stop system from processing to packaging in eco-friendly environment. 

Returning to rural area with family
Since Kim and his family settled down in Cheongdo, they are leading a happy life by growing various eco-friendly agricultural products. It has been 35 years and Kim and Maenam Agriculture have grown to be very popular in the market now. Encouraged by this, Kim is planning to export his products to the US from next year. Kim says “I was really frustrated when I first came back to my home town from Busan where I suffered from failure in business. But I started to believe that the earth never lies and started to engage myself with it.” Currently, Kim cultivates 300 tons of products a year and is just happy now with the scale of his business and quality products as greed can bring a disaster. Instead, he and the residents together are finding ways to promote local specialties and regional economy through various lectures, seminars and sharing information with those who wish to live in rural areas. Power Korea hopes that Cheongdo flat persimmons and other local specialties will be loved not only by Korean people but globally. 




±èÅÂÀÎ ±âÀÚ  red3955@hanmail.net
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