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Hyundai Motors opens ‘The Brilliant Art Project Season 3’
Hyundai Motors held The Brilliant Art Project Season 3 at Seoul Museum and displayed various Korean modern art works. Hyundai Motors aimed to spread pure art to the public as part of its cultural marketing strategy starting in April 2013 at Seoul 284 (Seoul Station). Under the subject ‘Originability (origin + ability)’, the event promoted identity and creativity of Korean art. During the event period between September 5 and October 11, the public appreciated the works of 10 representative Korean artists which embraced the past, present and future of Korean art. 12 of installation, modern calligraphy, architecture, photo sculpture, fashion, media art, fine art and music also were displayed. Alongside promoting Korean art to the public through the event, Hyundai Motors also planned to promote its brand image. An official of Hyundai Motors said that they were happy to hold the project on the occasion of 70 years of Korea’s independence this year and they would keep promoting various cultural events in the hope of securing a good brand image. 

Hyundai Motors holds ‘Xcient Mileage Master Contest’
Hyundai Motors held ‘Xcent Mileage Master Contest’ on 11 – 12 September to promote Hyundai Motors’ excellent fuel efficiency. The event was for people who have Xcient 6X2[1] and Tractor [2] (540 horsepower, automatic) and the company chose 20 of excellent mileage recorders to race the final on the 11th of September. The course started at Jeongju City (location of Hyundai Motors commercial vehicle factories) and finished at Lotte Resort in Buyeo City (116km) and drivers had to run in the limited time of 3 hours to gauge their mileage. Hyundai Motors started the event from 2011 in the hope of promoting its commercial vehicles’ excellent fuel efficiency. This year’s winner Gyeongsoo Lee said “I’m happy to realize Hyundai Motors’ excellent fuel efficiency through the event. I really would like to recommend Hyundai Motors to my colleague drivers.” An official of Hyundai Motors said that their consistent R&D in developing commercial vehicle with excellent fuel efficiency bore good fruit and they would keep holding this event not only to promote Hyundai Motors but also to contribute to energy saving. 
 


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