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ÀþÀºÀ̵é°ú »çȸ¿¡ ÀüÇÏ´Â ¸Þ½ÃÁö¸¦ ´ã¾Æ³»´Ù
26¼¼ÀÇ ÀþÀº CEO, °¨°¢ ÀÖ´Â µðÀÚÀÎÀº ¹°·Ð ûÃáµéÀ» ÇâÇÑ »çȸºñÆÇÀûÀÎ ¸Þ½ÃÁö¿Í öÇÐÀÌ ´ã°ÜÀÖ´Â »óÇ°À» ÆǸÅÇÏ°í ÀÖ´Â ½Å»ý ºê·£µå°¡ ¹Ù·Î FROG OR KINGÀÌ´Ù. Áö³­ÇØ ºê·£µå¸¦ ·±ÄªÇÏ¸ç ½Å»ý ÀÇ·ùºê·£µå°¡ ¼º°øÇϱâ Èûµé´Ù´Â ¡ũ½º¸¦ ±ú°í È«´ë¿¡¼­ ·±Äª ÆÄƼ¸¦ ¿­¸ç ¸¹Àº À̵鿡°Ô ÁÖ¸ñ ¹Þ¾Ò´Ù. »ç½Ç »õ·Î¿î ºê·£µå°¡ ½ÃÀå¿¡ ÁøÀÔÇϱ⿡ Èûµç ½ÃÀåÀÌ ¹Ù·Î ÀÇ·ù ½ÃÀåÀÌ´Ù. ±âÁ¸ÀÇ ºê·£µåµéÀÌ ³ÑÃijª°í ÀÖÀ¸¸ç ƯÈ÷ µðÀÚÀÌ³Ê ºê·£µå°¡ »ì¾Æ³²±â´Â ¾Æ¸¶ ÇÏ´ÃÀÇ º°µû±â º¸´Ù ´õ¿í Èûµé °ÍÀÌ´Ù. ÇÏÁö¸¸ ±×°Ç ´Ü¼øÇÑ ºê·£µåµéÀÇ À̾߱⿴´Ù. ÀþÀº ¿­Á¤À¸·Î ½ÃÀå¿¡ ³ª¿Â ½Å½Â¹ü ´ëÇ¥´Â ºê·£µå¸¦ ¸¸µé ¶§ Ÿ ºê·£µåµé°ú ´Ù¸¥ Â÷º°¼ºÀ» ¿Ê¿¡ ÀÔÈ÷°í ½Í¾ú°í ±×·¡¼­ »ý°¢ÇØ ³½ °ÍÀÌ ¹Ù·Î ºê·£µå¿Í ij¸¯ÅÍ¿¡ ¸Þ½ÃÁö¸¦ ´ã¾Æ ¼ÒºñÀڵ鿡°Ô Çѹø ´õ »ý°¢ÇÏ°Ô ¸¸µå´Â ºê·£µå¸¦ ¸¸µé°íÀÚ Çß´Ù. ±×·¸°Ô ź»ýÇÑ °ÍÀÌ ¹Ù·Î 20, 30´ë Çö´ëÀÎÀÇ ¸ð½ÀÀ» °³±¸¸®·Î dzÀÚÇÑ Áö±ÝÀÇ Ä³¸¯ÅÍ¿´´Ù. “»ç½Ç Àúµµ 20´ëÀ̱⿡ ÀþÀºÃþµéÀÌ ´Ù¾çÇÑ À¯È¤¿¡ ºüÁ® »î¿¡¼­ Áß¿äÇÑ °ÍµéÀ» ³õÄ¡°í ÀÖ´Ù´Â °ÍÀ» ¾Ë°í ÀÖ¾úÁÒ. Àúµµ ±×·¨±â¿¡ Á¶±ÝÀÌ¶óµµ »¡¸® ÀÌ ºÎºÐÀ» Àϱú¿öÁÖ°í ½ÍÀº ¸¶À½ÀÌ ÄǽÀ´Ï´Ù. ±×·¡¼­ »çȸ¿Í ÀþÀºÀ̵éÀ» dzÀÚÇÑ Ä³¸¯ÅÍ·Î ÀÚ±â ÀÚ½ÅÀÌ ¾îµð¿¡ ÅõÀÚ¸¦ ÇØ¾ß ÇÒ Áö ¹æÇâÀ» Á¦½ÃÇØ ÁÖ°í ½Í¾ú½À´Ï´Ù.” ÀÌ·¸µí ½Å½Â¹ü ´ëÇ¥°¡ ¼±º¸ÀÎ µðÀÚÀÎÀº ¸¹Àº ºÎºÐÀ» ´ã¾Æ³»°í ÀÖ´Ù. Çö´ëÀÎÀÇ ¸ð½ÀÀ¸·Î Ç¥ÇöµÈ °³±¸¸®´Â ´Ù¾çÇÑ ¸íÇ° ¿Ê°ú ¾ÆÀÌÅÛÀ» °ÉÄ¡°í ÀÖÀ¸¸ç, ±× ¾Æ·¡¿¡´Â ¿Õ°üÀÌ ¶³¾îÁ®ÀÖ´Ù. ¿©±â¼­ ¿Õ°üÀÌ ÁÖ´Â ¸Þ½ÃÁö´Â ¹Ù·Î ÀÚ±â ÀÚ½ÅÀÇ °¡Ä¡¸¦ ¶æÇÏ°í ÀÖÀ¸¸ç ÀþÀºÀÌµé ½º½º·Î°¡ ÀÚ½ÅÀÇ °¡Ä¡¸¦ ¾îµð´Ù µÖ¾ßÇÒÁö ¸ð¸¥´Ù´Â Àǹ̸¦ ´ã°í ÀÖ´Ù. ±×·¡¼­ ¸Å ½ÃÁð WHERE IS YOUR CROWN? À̶ó´Â ¹°À½À» ¹ÙÅÁÀ¸·Î ûÃáµéÀ» ÇâÇÑ »çȸºñÆÇÀûÀÎ ¸Þ½ÃÁö¿Í öÇÐÀÌ ´ã°ÜÀÖ´Â »óÇ°À» ¼±º¸À̸ç Æмǿ¡ °ü½É ÀÖ´Â À̵éÀº ¹°·Ð ÀϹÝÀε鿡°Ô±îÁö ÃÖ±Ù ÁÖ¸ñ¹Þ°í ÀÖ´Ù.        

½ÃÁ𸶴٠ÇÑÁ¤ÆÇÀ¸·Î ÆǸÅ, ¿ÏÆÇ ÇàÁøÀ̾
ÇÁ·Î±×¿À¾îÅ·ÀÌ Àα⸦ ²ø°í ÀÖ´Â ÀÌÀ¯´Â ½ºÅ丵ÅÚ¸µÀÌ ´ã°Ü Àִ ij¸¯ÅÍ¿Í ¾ÆÀÌÅ۵鵵 ÀÖÁö¸¸ ½Å½Â¹ü ´ëÇ¥ÀÇ Âü½ÅÇÑ ¾ÆÀ̵ð¾î ´öºÐÀ̾ú´Ù. ±× ¾ÆÀ̵ð¾î´Â ¹Ù·Î ÇÑÁ¤ÆÇ(Limited edition)À¸·Î Á¦Ç°À» ¾ç»êÇÑ °ÍÀ̾ú´Ù. ÇÑÁ¤ÆÇ ÆǸŷΠ¼ÒºñÀÚµéÀÇ °ü½ÉÀ» ÁõÆø½ÃÄ×À¸¸ç, ÀÌ¹Ì ¾Çµ¿½º·´°í ³î±â ÁÁ¾ÆÇÏ´Â ÅðÆóÀûÀÎ À̹ÌÁö¸¦ ±¸ÇöÇÑ ½ÃÁð1ÀÇ ¸ÇÅõ¸Ç Á¦Ç°µéÀº ¿ÏÆÇÀÌ µÇ¾î ¾Æ½¬¿òÀ» ÀüÇß´Ù. ÀÌÈÄ ½ÃÁð2¿Í ½ÃÁð3±îÁö »ý»êÇÏ¸ç ´Ù¾çÇÑ ÄÁ¼Á°ú µðÅ×ÀÏÀ» ¼±º¸ÀÌ°í ÀÖ¾ú´Ù. ƯÈ÷ À̹ø ½ÃÁð3¿¡¼­ ¼±º¸ÀÎ ½º³À¹éÀº ì¿¡ ¿Õ°ü ¸ð¾çÀ» ¶Õ¾î³ö ¸ðÀÚ¸¦ Âø¿ëÇÑ ¹æÇâ¿¡ µû¶ó °¡½¿, ¶¥¹Ù´Ú, ¾ó±¼, ¸ñ µÚ¿¡ ±×¸²ÀÚ°¡ ºñÃÄ ³²´Ù¸¥ °¨°¢À» ¹ßÈÖÇÏ°í ÀÖ´Ù. ÀÌ·± °¨°¢ÀûÀÎ µðÀÚÀÎ ¿Ü¿¡µµ ½Å½Â¹ü ´ëÇ¥´Â Àü½Ãȸ Âü°¡´Â ¹°·Ð ºê·£µå PT¿Í ·±¿þÀÌ °¥¶ó¼î µîÀ» ÁøÇàÇÏ¸ç »õ·Î¿î ½ºÆ®¸´ ºê·£µåÀÇ ±æÀ» À̾°í ÀÖ¾ú´Ù. 

ÇâÈÄ À¥Å÷°ú ¾Ö´Ï¸ÞÀÌ¼Ç Á¦ÀÛÀ¸·Î ´õ ¸¹Àº À̵鿡°Ô ºê·£µåÀÇ À̾߱⸦ ÀüÇÏ°í ½Í´Ù°í ¸»ÇÏ´Â ½Å½Â¹ü ´ëÇ¥. ÀþÀº ¿­Á¤°ú ÅåÅå Æ¢´Â ¾ÆÀ̵ð¾î·Î ¸¸µé¾î°¡´Â ÇÁ·Î±×¿À¾îÅ·ÀÇ ¾Õ³¯À» ±â´ëÇغ»´Ù.       

 

The new fashion brand made of young passion
CEO Seungbom Shin of Frog Or King

The young fashion that delivers messages to society
Frog Or King is a new fashion brand led by 26 year old CEO Seungbom Shin. Shin broke the jinx that it is difficult for a new fashion brand getting into the market but he is creating a sensation with his sensuous design and critical thinking since its launching party in Hongdae last year. Shin wittily put a message in clothes so that people can think things over. The name Frog Or King is a satire on life of the 20s and 30s according to Shin. He said "I'm myself in the 20s and I knew we are vulnerable to temptation and lose important things in our lives. I wanted to do something and deliver directions and messages to our generation where we need invest ourselves." Frog is the personification of modern people which drape themselves with luxury clothes and accessories and the crown is dropped on their feet which implies one's true value and self. Shin starts with a question "WHERE IS YOUR CROWN?" and the question is reinforced through the images on the clothes.

Limited seasonal edition to sellout  
The new design and messages played a great role for popularity of Frog Or King but Shin's marketing strategy to make limited edition also took a part to attract interest of consumers. Season 1's Man To Man, for example, realized a bad boy and decadent images and it was sold out. Season 2 also had an interesting theme and Season 3 at the moment is themed with Snapback which has a crown on the visor of a cap so that it can create different shapes of shadow on chest, face, neck and the feet according to the angles of the sun. Meanwhile, Shin is actively participating in various exhibitions and fashion shows and holding brand PT and runway gala show in the hope of leading the street fashion. Shin is also planning to make webtoon and animation to promote Frog Or King. 

 


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