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[Cover Story] CEO Hyewon Kim of Gold Silk 
Pioneer of fusion Korean dress enhances its beauty with natural dyes
Natural dyes brand 'Oichul' to break into the Chinese market


Gold Silk to provide the essence of fusion Korean dress
The initiator of Korean dress design registration

Gold Silk is known to be the pioneer of fusion Korean dress. CEO Haywon Kim has loved the feeling of her hands touching and stroking the fabric and the sound created by the movement of her hands since she was a child. Making a Korean dress for Kim is like making a real life and, for this reason, she feels utter happiness whenever a dress is completed. Kim said "It seems like I was destined to be a Korean dress designer the moment I was born." 

Kim built her career in the field for 10 years mastering all the necessary skills from design to needlework to finish before she established a one man business in 2005. She named her business 'Gold Silk'. 

Kim's first work, as CEO of Gold Silk, was 'First-birthday Party Family Dress'. Kim put away the conventional design of Korean dress and applied, instead, her unique design by shortening the length of skirt and sleeve by 30%. She also applied 3 dimensional lines and patterns of western dress to improve the plane pattern Korean dress that make the wearer look fat. She called her style as 'fusion' and 'semi classic' and these two innovations created a sensation especially among housewives in their 20s and 30s. This was a result of Kim's conviction that 'Innovation and creativity is the key to success'.

Kim started to expand her business in earnest by this time to meet the explosive demand in the market. However, companies copying Kim's innovative design sprang up everywhere and Kim could not help but became herself the initiator of Korean dress design registration. Kim said "Technically, there was not even a conception of 'design' in the Korean dress making industry. I can confidently say that Gold Silk was the first 'Korean dress design company' that runs designer team and management system and we will grow with it." 

Gold Silk and Oichul appear on TV shows and dramas
Natural dyes brand Oichul and flower tea sommelier give a special treat

Each work of Gold Silk and Oichul has its own name. This is because Kim is consistent with her philosophy 'One of a kind special Korean dress for you'. Also, Kim experiments with various materials including western fabric and western wedding dress (polyester woven) and Liberty Fabric (UK) to complete a unique design and style. The product line include 'Wedding Dress', 'Family Dress', 'Bride and Groom's Parents Dress', 'Dress for Children', 'Single Dress' and accessaries. The popularity of Gold Silk and Oichul has been clearly demonstrated in numerous TV shows and dramas such as MBC's 'Come! Jang Bo Ri', 'KBS 2TV’s Beauties’ Chatterbox', 'Sharp Blade of Chunhyang', 'MBC's Three Wheels' and 'Section TV' to name a few. 

Kim launched a natural dyes brand 'Oichul' three years ago. Kim's passion in natural dyes is great as she is taking Natural Dyes Specialist Course at Silla University at the moment. Kim said "Dyeing is a higher value-added business that can spread the value of natural dyes against mass production. We can only produce one or two Korean dresses by natural dyes and, therefore, it is meaningful for those who want to give a special treat to themselves." Meanwhile, Kim shows a great interest in flower tea sommelier as it is closely related to dyeing. Dyeing with flowers, fruits and roots gives an additional pleasure for Kim to treat each of her customer with a flower tea. Recently, Kim won the Gold Prize at '2015 Korea Sanyacho Flower Tea Festival' with marigold tea and jam she made by herself. 

Donating Gold Silk fusion Korean dress to people in need
Natural dyes brand 'Oichul' to break into the Chinese market

Currently, Kim is running 30 branches of Gold Silk nationwide. Also, she is managing highly skilled people in her factory in Dandong, China, opened 7 years ago. As a devout Christian, Kim has been donating Gold Silk's fusion Korean dress to various Catholic churches, high schools, multicultural families, North Korean defectors and Korea IT Volunteers. Kim said "Donating dress is much more meaningful because every single sweat of our staff is infiltrated into each of our dress." Kim continued "I have a plan to pioneer the markets in Shanghai and Beijing. China is relatively less developed in the field of natural dyes but the design concept and sentiment of them can go well with my taste", adding that, "Korean dress is special. You might find a great pleasure in having one to give a special treat to yourself or to others. And I will make one of a kind special Korean dress for you." Power Korea hopes that Kim will spread the excellence of fusion Korean dress to the world over Korea. 
 


±èÁ¾°ü ±âÀÚ  powerkorea_j@naver.com
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