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Experiencing a rainbow-like sweet taste 
Introducing Korea's first rainbow ice cream corn
CEO Han Ah-rang of Bless Roll

Six colors in a corn and seven cakes to create a sensation in the market
The rainbow deserts that sometimes appeared on private blogs finally commercialized in the domestic market. With visual pleasure and balanced taste, Bless Roll introduced the harmony of six flavors in one corn called 'Rainbow Ice Cream' and they make 'Rainbow Cream Roll & Cake' twice a day in the store. Han says "our menus contain the maker's magic touch who learned a secret technique from the master baker of Japanese Otaru Bakery which controls the business meticulously from choosing the ingredients to finish." Some of six flavors sold at Bless Roll include chocolate vanilla, melon strawberry and mango blueberry and they are layered by the ratio of 2:3 in the ice cream. Unlike Japanese ice cream with 2 to 3 tastes, Bless Roll can contain more flavors in one corn.

On the other hand, their cakes range from 'Bless You' with cream cheese flavor, 'I Confess' with fresh cream and cream cheese, 'I Love You' with Japanese style fresh milk cream and strawberry and 'Sweet' with a mild taste between milk cream and chocolate cream. The sheets that cover the ice cream have a variety of patterns which is good to celebrate anniversaries and this provides an additional pleasure for ice cream lovers. Han says "I'm planning to introduce a new desert made of luxury fresh milk cream boiled down to turn into earl grey cream. Daejeon is famous for bread but I will make the city famous with the ice cream." As more Koreans are having a desert after a meal, Han's business has a possibility to attract the people and create a new trend in the market. In this respect, Han's final goal is to open a desert coffee shop that can cover from fancy ice cream, bakery to coffee shop. 

Challenge to open 100 branches nationwide to spread a desert culture
The popularity of Bless Roll is rapidly spreading as people from even other areas travel to the shop to have a unique taste of the ice cream. In the effort to satisfy the customers' curiosity, Han is creating new cakes with various designs such as animal shape and petit cake appeared in a movie 'Grand Budapest Hotel'. Han says "in fact, we are not the only one who sells rainbow rolls. But we make it with unique design and for this reason, people love it despite its relatively more expensive price than other shops. Encouraged by this, we are currently developing new cakes that can surpass the popularity of rainbow ice cream. We are also thinking of introducing soft ice cream which can appeal to people even in winter." As the name 'bless' suggests, Han is giving out free Americano coupons. Han says "I can provide management training for start-ups and we also have a specialist who has a 30 year experience in bakery", adding that "we do not deliver franchising techniques but providing our quality desert and ideas. We want to run our affiliated store in the form of shop in shop so that the store owners can generate quick profits.' 

Currently, Bless Roll is planning to release 'Rainbow Ice Flakes' in addition to their already popular menus such as Smooteas and Ice teas. Han added "we put the beauty of the world in our ice cream and cakes. Their sweet taste will cheer you up once you taste them. You might give one as a gift to those who are depressed around you." Power Korea hope that Han will achieve the goal of opening 100 branches in the near future.

 


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