Çö´ëÂ÷ ¡®¸Þ½ÃÁö Åõ ½ºÆäÀ̽º¡¯ À¯Æ©ºê(YouTube) Á¶È¸ 5õ¸¸ °Ç µ¹ÆÄ

±èºÀ¼® ±âÀÚl½ÂÀÎ2015.06.22l¼öÁ¤2015.06.22 13:56

Å©°Ô

ÀÛ°Ô

¸ÞÀÏ

Àμâ

½Å°í

Çö´ëÂ÷ ‘¸Þ½ÃÁö Åõ ½ºÆäÀ̽º’ À¯Æ©ºê(YouTube) Á¶È¸ 5õ¸¸ °Ç µ¹ÆÄ
Çö´ëÀÚµ¿Â÷¢ß°¡ Áö³­´Þ 13ÀÏ Àü¼¼°è¸¦ ´ë»óÀ¸·Î ¼±º¸ÀÎ ‘¸Þ½ÃÁö Åõ ½ºÆäÀ̽º(A Message to Space: ¿ìÁÖ·Î º¸³»´Â ¸Þ½ÃÁö)’ ºê·£µå Ä·ÆäÀÎ ¿µ»óÀÌ Å« È­Á¦¸¦ ºÒ·¯ ÀÏÀ¸Å°°í ÀÖ´Â °¡¿îµ¥ ‘À¯Æ©ºê(YouTube)’ Á¶È¸ 5õ¸¸ °ÇÀ» µ¹ÆÄÇß´Ù°í 3ÀÏ ¹àÇû´Ù. ¿ìÁÖºñÇà»çÀÎ ¾Æºü¸¦ ±×¸®¿öÇÏ´Â µþÀÇ ¸¶À½À» Àü´ÞÇÒ ¼ö ÀÖµµ·Ï Á¦³×½Ã½º¸¦ È°¿ëÇØ ¿ìÁÖ¿¡¼­µµ º¼ ¼ö ÀÖ´Â ÃÊ´ëÇü ¸Þ½ÃÁö¸¦ ¸¸µé¾î ³½´Ù´Â ³»¿ëÀÇ À̹ø Ä·ÆäÀÎÀº ¿µ»ó¹° °ø°³ ù ÁÖ ¸¸¿¡ Àü¼¼°è ±¤°í ¿µ»ó¹° Áß SNS °øÀ¯ °Ç¼ö 1À§ ¹Ì±¹ À¯·Â ÀÚµ¿Â÷ Àü¹®Áö ‘¿ÀÅä¸ðƼºê ´º½º(Automotive News)’ÀÇ ÁÖ°£ ¹ÙÀÌ·² ºñµð¿À 2ÁÖ ¿¬¼Ó 1À§ ¸¦ ±â·ÏÇϸç Æø¹ßÀûÀÎ ¹ÝÀÀÀ» À̲ø¾î ³Â´Ù. ƯÈ÷, ¼º°øÀûÀÎ Ãʱ⠹ÝÀÀ¿¡ ±â¹ÝÇÑ Àü¼¼°è À¯·Â ¾ð·ÐÀÇ ÁýÁßÀûÀÎ º¸µµ¿Í ¼ÒºñÀÚµéÀÇ ÀÚ¹ßÀûÀÌ°í Àû±ØÀûÀÎ °øÀ¯°¡ Ä·ÆäÀÎ ¿µ»óÀÇ ºü¸¥ È®»êÀ» ÃËÁø½ÃÄ×´Ù. ±â¾÷ ¿µ»óÀ¸·Î´Â ÀÌ·ÊÀûÀ¸·Î ¹Ì±¹ 3´ë ¹æ¼Û»çÀÎ NBC, CBS, ABC¿¡¼­ À̹ø Ä·ÆäÀÎÀÇ °¨µ¿ÀûÀÎ »ç¿¬À» ¾Õ´ÙÅõ¾î ¼Ò°³Çß°í, ÀÌ¿¡ ÈûÀÔ¾î ¿µ»ó °ø°³ ù ÁÖ¿¡´Â ¹Ì±¹ ³» À¯Æ©ºê Àüü ¿µ»ó¹° Áß 1À§(4/18ÀÏ ±âÁØ)¸¦ Â÷ÁöÇϱ⵵ Çß´Ù. À̹ø Ä·ÆäÀÎ ¿µ»óÀº Çö´ëÂ÷°¡ Áö±Ý±îÁö ¼±º¸ÀÎ ±¤°í ¿µ»ó Áß °¡Àå ³ôÀº Á¶È¸¼ö¸¦ ±â·ÏÇßÀ¸¸ç, »ó½Â¼¼°¡ Áö¼ÓµÇ°í ÀÖ¾î ¾ÕÀ¸·Îµµ °è¼Ó ±â·Ï °æ½ÅÀ» ÇÒ °ÍÀ¸·Î ±â´ëµÈ´Ù. 

‘¸Þ½ÃÁö Åõ ½ºÆäÀ̽º’ Ä·ÆäÀÎÀº ‘ÀÚµ¿Â÷´Â ÀλýÀÇ ¼ÒÁßÇÑ »ç¶÷µéÀ» °¡±õ°Ô ¿¬°áÇØÁÖ´Â Á¦Ç°’À̶ó´Â Çö´ëÂ÷¸¸ÀÇ »õ·Î¿î »ý°¢À» Àü´ÞÇÏ°í °í°´°ú ÇÔ²²ÇÏ´Â ‘»îÀÇ µ¿¹ÝÀÚ’¶ó´Â ºê·£µå À̹ÌÁö¸¦ °­Á¶Çϱâ À§ÇØ ¸¶·ÃµÆ´Ù. Çö´ëÂ÷´Â ‘»õ·Î¿î »ý°¢°ú »õ·Î¿î °¡Ä¡(New Thinking. New Possibilities.)’¸¦ Ãß±¸ÇÏ´Â ºê·£µå ¹æÇ⼺À» ´ãÀº ±Û·Î¹ú ºê·£µå Ä·ÆäÀÎÀ» Áö¼ÓÀûÀ¸·Î ¼±º¸¿© ¿ÔÀ¸¸ç ¿îÀüÀÚÀÇ Á¶ÀÛ ¾øÀÌ Á¦³×½Ã½º 6´ë°¡ ÀÏ·Ä·Î ÁÖÇàÇÏ´Â ‘¹«ÀΠȣ¼ÛÂ÷’ 427´ëÀÇ ½î³ªÅ¸ Â÷·®À» È°¿ëÇØ ¿¬ÁÖÇÏ´Â ‘¸Þ°¡ ¿À¸£°ñ’ µî »õ·Î¿î »ý°¢¿¡ ±â¹ÝÇÑ ÀÌ»ö ±¤°íµéÀ» ¼±º¸À̸ç È­Á¦¸¦ ÀÏÀ¸Å² ¹Ù ÀÖ´Ù. 

Çö´ëÀÚµ¿Â÷ ¾Æ½½¶õ, °í°´ ¼±Åà Æø ³ÐÇô
Çö´ëÀÚµ¿Â÷¢ß´Â Áö³­´Þ 18ÀÏ Àü·û ±¸µ¿ ´ëÇü ¼¼´Ü ¾Æ½½¶õÀÇ ÃÖÇÏÀ§ Æ®¸² °¡°ÝÀ» 95¸¸¿ø ÀÎÇÏÇÏ°í ¿É¼ÇÀ» È®´ë Àû¿ëÇÔÀ¸·Î½á °í°´ ¼±Åà ÆøÀ» ´õ¿í ³ÐÈù´Ù°í ¹àÇû´Ù. À̸¦ À§ÇØ ±âÁ¸ ¾Æ½½¶õ 3.0 ¸ðµ¨ÀÇ ‘¸ð´ø’ Æ®¸²À» ‘¸ð´ø º£ÀÌÁ÷’°ú ‘¸ð´ø ½ºÆä¼È’ Æ®¸²À¸·Î ÀÌ¿øÈ­ÇÏ°í °í°´ÀÌ ¼±Åà °¡´ÉÇÑ ¿É¼ÇÀÇ Á¾·ù¸¦ º¸´Ù ´Ù¾çÈ­ÇØ °í°´ ¸¸Á·À» ³ô¿´´Ù. ¸ÕÀú ‘¸ð´ø º£ÀÌÁ÷’ Æ®¸²Àº ¾ÕÁ¼® Åëdz½ÃÆ®, ÆÛµé ·¥ÇÁ µîÀÇ ±âÁ¸ »ç¾çÀ» ÇÕ¸®ÀûÀ¸·Î Á¶Á¤ÇØ ±âÁ¸ ‘¸ð´ø’ Æ®¸²ÀÇ °¡°Ý(3,990¸¸¿ø) ´ëºñ 95¸¸¿ø ÀÎÇÏÇÑ 3,895¸¸¿øÀ¸·Î Ã¥Á¤ÇÔÀ¸·Î½á °í°´ÀÇ Á¢±Ù¼ºÀ» ´õ¿í ³ô¿´´Ù. ¶ÇÇÑ ‘¸ð´ø ½ºÆä¼È’ Æ®¸²Àº ÄþÆà µðÀÚÀÎÀÌ Àû¿ëµÈ ÇÁ¶óÀÓ ³ªÆÄ °¡Á×½ÃÆ®¿Í Èļ® ´Ù±â´É ¾Ï·¹½ºÆ® µî ÇÁ¸®¹Ì¾ö ´ëÇüÂ÷¿¡ Àû¿ëµÇ´Â °í±Þ »ç¾çÀ» Àû¿ëÇϸ鼭µµ ±âÁ¸ ´ëºñ 75¸¸¿ø ÀλóµÈ 4,065¸¸¿øÀ¸·Î Ã¥Á¤ÇØ ÇÕ¸®ÀûÀÎ °¡°Ý¿¡ »óÇ°¼ºÀ» ³ôÀÌ¸ç °í°´ÀÇ ¼±ÅñÇÀ» È®´ëÇß´Ù. 

Çö´ëÂ÷´Â ¾Æ½½¶õÀÇ ½Å±Ô Æ®¸² Ãâ½Ã¸¦ ±â³äÇØ ±âÁ¸ Çö´ëÂ÷ º¸À¯°í°´ÀÌ 5¿ù ¾Æ½½¶õ ±¸¸Å½Ã Â÷·®°¡°ÝÀÇ 100¸¸¿øÀ» ÇÒÀÎÇØÁִ Ưº° À̺¥Æ®¸¦ ÇÔ²² ÁøÇàÇÑ´Ù. Çö´ëÂ÷ °ü°èÀÚ´Â “À̹ø ½Å±Ô Æ®¸² Ãß°¡ ¹× ¿É¼Ç È®´ë¿Í Ưº° ÇÒÀÎ µîÀ» ÅëÇØ Çö´ëÂ÷ÀÇ ÃÖ°í±Þ Àü·û ±¸µ¿ ´ëÇü ¼¼´Ü ¾Æ½½¶õÀ» ±¸¸ÅÇÏ´Â °í°´µé¿¡°Ô º¸´Ù ´Ù¾çÇÑ ÇýÅÃÀ» Á¦°øÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î ±â´ëÇÑ´Ù”°í ¸»Çß´Ù. 

Hyundai Motors' 'A Message to Space' on YouTube viewed by 50M
The Hyundai Motors' brand campaign video 'A Message to Space' released on 13 last month was watched by 50 million viewers on YouTube. The message is that Genesis makes a mega message that can be seen in space so that an astronaut father can get the feelings of his daughter who is missing him so much. The message ranked No.1 sharing on global SNS within the first week of its release and ranked No.1 of US magazine Automotive News' Weekly Viral Video for 2 weeks in a row. The message was spread fast by world renowned media as well as consumers' voluntary sharing. The three US TV channels NBC, CBS and ABC competitively broadcast the touching story of the message and it became the most viewed video on YouTube in the US within the first week of its release (18 April). The message also became the most viewed video among the company's advertisements so far and is expected to set a new record. The ad delivers the Hyundai Motors' concept that 'cars are products that can connect important people closer' and 'Hyundai Motors is your life companion'. The company has been actively promoting its brand image with the title 'New Thinking, New Possibilities' alongside the ads that 6 Genesis escort automatically in a row and 'mega orgel' which is played by 427 Sonata which created a sensation in the market. 

Hyundai Motors' ASLAN to widen customer choice
Hyundai Motor's announced on 18 last month that they would reduce the price of the front wheel drive large sedan ASLAN Trim by $950 but applied more options so that customers can get a variety of choices. For this, they divided ASLAN 3.0 of 'Modern' Trim into 'Modern Basic' and 'Modern Special' to give more options for customers. Modern Basic is offered at a reduced price of $35,714 (originally $36,585) by adjusting ventilated sheet in the front seat and puddle lamps. Modern Special on the other hand is applied with quilting-designed prime napa leather sheet and multi-functional rear seat arm rest and is offered at $37,273 ($687 cheaper). Hyundai Motors also give a $916 discount if you have a Hyundai Motors' car and buy ASLAN in May. An official of Hyundai Motors said "we are expecting to provide more options and choice for customers through this special event so that they can have Hyundai Motors' best car ASLAND at a reduced price."
 


±èºÀ¼® ±âÀÚ  gonskbs@naver.com
<ÀúÀÛ±ÇÀÚ © ¿ù°£ÆÄ¿öÄÚ¸®¾Æ, ¹«´Ü ÀüÀç ¹× Àç¹èÆ÷ ±ÝÁö>

±èºÀ¼® ±âÀÚÀÇ ´Ù¸¥±â»ç º¸±â
°¡Àå ¸¹ÀÌ º» ±â»ç
¿©¹é
¿©¹é
½Å¹®»ç¼Ò°³¤ý±â»çÁ¦º¸¤ý±¤°í¹®ÀǤýºÒÆí½Å°í¤ý°³ÀÎÁ¤º¸Ãë±Þ¹æħ¤ýû¼Ò³âº¸È£Á¤Ã¥¤ýÀ̸ÞÀϹ«´Ü¼öÁý°ÅºÎ
¢ß´º½º¾Ø¸Å°ÅÁø ÆÄ¿öÄÚ¸®¾Æ ´ëÇ¥ ¹éÁ¾¿ø  |   ¼­¿ïƯº°½Ã ±¤Áø±¸ Á߰ 162-3¹øÁö 2Ãþ  |  ´ëÇ¥ÀüÈ­ : 02-466-5085  |  Æѽº : 02-444-0454
´ëÇ¥¸ÞÀÏ/Á¦ÈÞ±¤°í¹®ÀÇ : bridgekorea@naver.com  |  °³ÀÎÁ¤º¸°ü¸®Ã¥ÀÓÀÚ : ¹éÁ¾¿ø(bridgekorea@naver.com)  |  »ç¾÷ÀÚµî·Ï¹øÈ£ : 591-87-01957
û¼Ò³âº¸È£Ã¥ÀÓÀÚ : ¹éÁ¾¿ø
Disclaimer: PowerKorea makes an article based on the information of products and/or services provided in paper and/or in interview by the company, the organization or the person that is solely responsible for the information.
Copyright © 2008 - 2024 ¿ù°£ÆÄ¿öÄÚ¸®¾Æ. All rights reserved.