Ãß¾ï°ú ÀÏ»óÀ» ´ã´Â °¨¼º¾×¼ÇÄ·, ´õºä(theVUE)

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Ãß¾ï°ú ÀÏ»óÀ» ´ã´Â °¨¼º¾×¼ÇÄ·, ´õºä(theVUE)
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The sensual action camcorder 'the VUE' that records memories and daily life
Drawing a new line in the history of camera with user-friendliness and easy sharing
Mingu Lee, CEO of THES

Action Camcorder as the trend in outdoor activities
Action cam has become the trend among cyclists, skateboarders and motor cyclists. The cam can be attached to a helmet or wrist watch to record what is happening in front of you. Actively used in the US and European markets before, action cam now is spreading its popularity in Asia. While most action cams are foreign products, a Korean company called THES is attracting domestic customers. THES has been developing action cams by maximizing the functions of existing products while improving their weak points. One of their products 'the VUE1' shows high performance and easy to use function and is provided at a reasonable price. Lee says "we develop products based on the fun to record and share memories rather than just make the gadget so that everybody can easily enjoy action cams." 

For easier, cheaper and more convenient use
the VUE is provided with waterproof case, bicycle mountable and IR remote control. It is subminiature and you can turn it on by pressing a button for 3 seconds and make it recording by pressing another button. The waterproof case enables the cam to operate in 45 meters under water which makes it convenient to use in snow and rain. Unlike other products which use RF signal, the VUE uses IR signal so that you can record images under the water. The IR remote control also makes you operate the cam easily like turning the TV channels. Lee says "we installed aluminum radiator panel to solve the common problems of the heat and our battery lasts twice longer than the existing ones. In addition, we removed the unnecessary back display to liven up its original functions." Also loaded in the VUE is wifi-function for SNS users so that people can directly upload recorded images online and our price range around $100 is twice cheaper than other products. 

Knocking on the doors of global market with cutting edge products
Lee worked in the Drone industry for a long time and this of his experience and know-how significantly affected his development of subminiature cameras. The technology he possesses covers from drone cameras, action camcoders to 3D scanner which have been the main points that attracted the specialists in the domestic broadcasting industry who often faced limited function of foreign products. Meanwhile, THES is working on building networks to promote brand competitiveness. Lee added "we are still in the category of SME in terms of distribution and marketing. But we are working hard to make a foothold to raise our brand value through systematic R&D and taking national projects as well as gathering customer's feedback and reflect it in the new products." Lee also mentioned that the government level support is needed in order to promote SMEs and venture enterprises.
 


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