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LGÀüÀÚ°¡ Áö³­ ´Þ 10ÀÏ ³×´ú¶õµå ¾Ï½ºÅ׸£´ã¿¡¼­ ¿­¸®´Â »ó¾÷¿ë µð½ºÇ÷¹ÀÌ Àü½Ãȸ ‘ISE(Integrated Systems Europe)’¿¡¼­ ´Ù¾çÇÑ »ó¾÷¿ë µð½ºÇ÷¹À̸¦ ¼±º¸ÀÌ¸ç ½ÃÀå °ø·«À» °­È­Çß´Ù. LGÀüÀÚ´Â ‘À¥OS’¸¦ žÀçÇÑ µðÁöÅÐ »çÀÌ´ÏÁö ¹× È£ÅÚ TV, Åõ¸í µð½ºÇ÷¹ÀÌ, ¹Ì·¯ µð½ºÇ÷¹ÀÌ µî ·¹½ºÅä¶û, ±³À°±â°ü, È£ÅÚ, °øÇ×, »ç¹«½Ç°ú °°Àº ´Ù¾çÇÑ È¯°æ¿¡¼­ »ç¿ëÇÒ ¼ö ÀÖ´Â Çõ½ÅÀûÀÎ Á¦Ç°À¸·Î °ü¶÷°´µéÀÇ ´«±æÀ» »ç·ÎÀâ¾Ò´Ù. LGÀüÀÚ´Â À̹ø Àü½Ãȸ¿¡¼­ ÀÚü Ç÷§ÆûÀÎ ‘À¥OS’¸¦ žÀçÇÑ »çÀÌ´ÏÁö¿Í È£ÅÚTV¸¦ ¼±º¸¿´´Ù. ‘À¥OS’ žÀç µðÁöÅÐ »çÀÌ´ÏÁö´Â ÈÞ´ëÆù, ÅÂºí¸´ PC µî ½º¸¶Æ® ±â±â¿Í ¿¬µ¿ÇØ »ç¿ë ÇÒ ¼ö ÀÖ´Â ¼Ö·ç¼ÇÀ» Á¦°øÇÑ´Ù. ÀÌ ¼Ö·ç¼ÇÀ» È°¿ëÇÏ¸é ¸Þ´º, °¡°Ý, ¿µ¾ç Á¤º¸ µî ¼ö½Ã·Î º¯°æÀÌ ÇÊ¿äÇÑ »çÇ×µéÀÌ ½º¸¶Æ® ±â±â¸¦ ÅëÇØ ¼Õ½±°Ô ¾÷µ¥ÀÌÆ®µÈ´Ù. ¶Ç ¹«¼±ÀÎÅͳÝ(Wi-Fi) ±â´ÉÀ» žÀçÇØ ÀÎÅÍ³Ý ¿¬°áÀÌ °£ÆíÇÏ´Ù. 

‘À¥OS’ žÀç È£ÅÚTV´Â À¥OSÀÇ ½±°í Æí¸®ÇÑ UI(User Interface)¸¦ ÅëÇØ È£ÅÚ ¼Ò°³, ÁÖº¯ ¸í¼Ò, ¿£ÅÍÅ×ÀθÕÆ® µîÀÇ Á¤º¸¸¦ Á¦°øÇÑ´Ù. ¶Ç TV¸¦ ÅëÇØ Á¶¸í, ³Ã³­¹æ ±â±â, Ä¿Æ° µîÀ» Á¦¾îÇÒ ¼ö ÀÖ´Ù. LGÀüÀÚ´Â Åõ¸í µð½ºÇ÷¹À̸¦ È°¿ëÇÑ ‘LG Åõ¸í Äð·¯ µµ¾î’µµ ¼±º¸ÀδÙ. ¸ÅÀå¿¡ ÀÖ´Â ³ÃÀå°íÀÇ ¹®À» ‘LG Åõ¸í Äð·¯ µµ¾î’·Î ¹Ù²ÙÇÏ¸é ¹®À» ¿­Áö ¾Ê°íµµ ³ÃÀå°í ¾È¿¡ ÀÖ´Â »óÇ°µéÀÌ º¸ÀÌ°Ô µÈ´Ù. Åõ¸í µð½ºÇ÷¹ÀÌ´Â ´Ù¾çÇÑ ÄÜÅÙÃ÷¸¦ º¸¿©ÁÙ ¼ö ÀÖ¾î ÆíÀÇÁ¡À̳ª ´ëÇü¸¶Æ® µî ½ÄÀ½·á ÆǸÅÁ¡¿¡¼­ »ç¿ëÇϱ⿡ ÀûÇÕÇÏ´Ù. LGÀüÀÚ ID»ç¾÷ºÎÀå ¹ÚÇü¼¼ »ó¹«´Â “»ç¿ëÇϱâ ÆíÇϸ鼭µµ Á¤º¸Àü´Þ·ÂÀÌ ¶Ù¾î³­ µðÁöÅÐ »çÀÌ´ÏÁö Á¦Ç°À» Áö¼Ó ¼±º¸¿© »ó¾÷¿ë µð½ºÇ÷¹ÀÌ ½ÃÀå °ø·«À» °­È­ÇÒ °Í”À̶ó°í °­Á¶Çß´Ù. 
LGÀüÀÚ, ‘¿Ã·¹µåTV’¿Í ‘ÅäÅ» Ȩ ¼Ö·ç¼Ç’À¸·Î ¾Æ½Ã¾Æ °í°´ »ç·ÎÀâ¾Æ
 LGÀüÀÚ°¡ Â÷¿øÀÌ ´Ù¸¥ ‘¿Ã·¹µå TV’¿Í ‘ÅäÅ» Ȩ ¼Ö·ç¼Ç(Total Home Solution)’À¸·Î ¾Æ½Ã¾Æ ½ÃÀåÀ» Àû±Ø °ø·«Çß´Ù. LGÀüÀÚ´Â Áö³­ ´Þ  4ÀÏ~5ÀÏ ¾çÀÏ°£ ¸»·¹ÀÌ½Ã¾Æ ÄÚŸŰ³ª¹ß·ç¿¡¼­ ¾Æ½Ã¾Æ Áö¿ª 15°³±¹ÀÇ ÁÖ¿ä °Å·¡¼± ¹× ±âÀÚ µî 400¿©¸íÀ» ÃÊûÇØ Áö¿ª¹ÐÂøÇü Àü·«Á¦Ç° ¹ßǥȸ ‘LGÀ̳ëÆ佺Ʈ 2015’¸¦ °³ÃÖÇÏ°í ¾Æ½Ã¾ÆÁö¿ª ½ÅÁ¦Ç° ¹× »ç¾÷Àü·«À» °ø°³Çß´Ù. 

LGÀüÀÚ´Â ¾Æ½Ã¾Æ Áö¿ª(Áß±¹ Á¦¿Ü)¿¡¼­ 7°³ ÆǸŹýÀÎ, 4°³ »ý»ê¹ýÀÎ µîÀ» ¿î¿µÇϸç ÇöÁö ÃÖÀûÈ­ÇÑ Çõ½ÅÁ¦Ç° Ãâ½Ã ¹× ¸¶ÄÉÆà Ȱµ¿À» ÁøÇàÇÏ°í ÀÖ´Ù. LGÀüÀÚ´Â ÀÌ Çà»ç¿¡¼­ 77Çü/65Çü/55Çü µî ´Ù¾çÇÑ Å©±â¿¡ °¡º¯Çü/°î¸é/Æò¸é µî ´Ù¾çÇÑ ÇüŸ¦ Àû¿ëÇÑ ¿ïÆ®¶ó ¿Ã·¹µå TV¸¦ Àü½ÃÇØ °í°´ ¼±ÅÃÀÇ ÆøÀ» ³ÐÇû´Ù. ‘LG ¿Ã·¹µå TV’ÀÇ ¹«ÇÑ´ë ¸í¾Ïºñ, ºü¸¥ ÀÀ´ä¼Óµµ, ³ÐÀº ½Ã¾ß°¢, ‘¾ÆÆ® ½½¸²’ µðÀÚÀÎ µîÀ» ¼±º¸¿© ÇöÁö °Å·¡¼±µé·ÎºÎÅÍ ÁÁÀº Æò°¡¸¦ ¹Þ¾Ò´Ù. ¶Ç »öÀçÇöÀ²°ú ¸í¾Ïºñ¸¦ ³ô¿© È­ÁúÀ» ÇÑÃþ °­È­ÇÑ ¿ïÆ®¶óHD TV ¸¦ 3¿ùºÎÅÍ Ãâ½ÃÇØ ¾Æ½Ã¾Æ ÇÁ¸®¹Ì¾ö TV½ÃÀå ÀÔÁö¸¦ È®°íÈ÷ ÇÑ´Ù. Å©±âµµ 105Çü¿¡¼­ 40Çü±îÁö ´Ù¾çÇÏ´Ù. ¾Æ½Ã¾Æ Áö¿ª¿¡ Ãâ½ÃÇÏ´Â ‘2015³â Çü ½º¸¶Æ® TV¸ðµ¨’¿¡´Â ´õ¿í dz¼ºÇØÁø ÄÜÅÙÃ÷¸¦ ´õ ½±°í ºü¸£°Ô Áñ±æ ¼ö ÀÖ´Â Ç÷§Æû ‘À¥OS 2.0’À» žÀçÇØ Â÷º°È­µÈ UX ¸®´õ½ÊÀ» À̾ ¿¹Á¤ÀÌ´Ù. LGÀüÀÚ ¾Æ½Ã¾ÆÁö¿ª´ëÇ¥ ÀÌÈ£ ºÎ»çÀåÀº “¾Æ½Ã¾Æ ¼ÒºñÀÚµéÀÇ »ýÈ°»ó¿¡ ÀûÇÕÇÑ °íÈ¿À² ½Å°³³ä Á¦Ç°°ú ¼ÒºñÀÚ ±³°¨ ¸¶ÄÉÆà Ȱµ¿À¸·Î ½ÃÀå ÁöÀ§¸¦ ´õ¿í °­È­ÇØ ³ª°¥ °Í” À̶ó°í ¸»Çß´Ù. ½Ì°¡Æ÷¸£ °Å·¡¼± ‘ÇϺñ ³ë¸Õ(Harvey Norman)’»çÀÇ ‘¾ÈÁ©·Î ¾Æ¿ì±¸½ºÅõ½º(Angelo Augustus)’ »çÀåÀº “Çà»ç±â°£ µ¿¾È LGÀüÀÚÀÇ ¾ÐµµÀûÀÎ ±â¼ú·Â°ú µðÀÚÀÎ ¿ì¼ö¼º¿¡ ´Ù½Ã Çѹø °¨ÅºÇß´Ù.”°í ¸»Çß´Ù. 

LG Electronics, strengthening the commercial display market with 'Web OS'
LG Electronics introduced a variety of commercial display products at ‘ISE(Integrated Systems Europe)’ in Amsterdam on 10 last month to strengthen the market. LG attracted the audience' attention with their own platform 'Web OS-loaded digital signage, hotel TV, transparent display and mirror display which can be used in various places. The digital signage can be linked with smart devices and the users can update the information about menu, price and nutrients. Wi-Fi is also loaded to make the connection easy. The hotel TV provides the information about hotels, tourist attractions and entertainment through UI (User Interface). It also can adjust the light, air-conditioner and curtains in the room. LG also is planning to introduce 'LG Transparent Cooler Door' made based on transparent display technology. It shows the contents in a refrigerator without opening the door. It can be effectively used in large marts and food & beverage stores. The director of LG Electronics ID Business Department Hyeongse Park said "we will keep introducing user-friendly digital signage related products that can provide excellent information power in order to strengthen the commercial display market."

LG Electronics, captivating Asian customers with 'OLED TV' and 'Total Home Solution'
LG Electronics actively attacked Asian markets with different level 'OLED TV' and 'Total Home Solution'. LG invited 400 reporters and clients from 15 Asian countries to 'LG Innofest 2015' at Kota Kinabalu, Malaysia between 4th and 5th last month and introduced local-centered strategic and new products and their business strategy. LG is running 7 sales corporates and 4 production corporates in Asia (except China), releasing local-optimized innovative products and spreading marketing activities. LG widen the customer choice in the event by displaying various types of Ultra OLED TV in the lines of 77, 65 and 55 inches with curved and plat forms. It has limitless contrast range, quick response, wide angles and art slim design. They are also planning to release Ultra HD TV which has improved color resolution and contrast with the size between 40 and 105 in March to secure their status in the Asian market. Meanwhile, '2015 Type Smart TV Model' is loaded with 'Web OS 2.0' with abundant contents to provide differentiated UX leadership. The vice-chairman of LG Electronics' Asian Region Ho Lee said "we will strengthen our status in the Asian market through customer-centered marketing activities and regionalized high efficient products." One of LG's clients Harvery Norman's Chairman Angelo Augustus said "I was impressed by LG's overwhelming technology and excellent design." 
 


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