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Holding more than 70% of domestic market share
"Controling the domestic hardwood board field"
Daeyang Wood CEO Jinwon Kim

The economy is developing in various industries and people naturally get interested in healthy life. This is the reason all the industries tend to take eco-friendliness into consideration nowadays and the people's demands of healthier life are ever increasing. Especially the interior materials made of wood has significantly increased for the use of constructing a building, office and house. Power Korea has met Daeyang Wood's CEO Jinwon Kim who produces more than 70% of domestic hardwood board and heard about the importance of hardwood and the manufacturing process. 

One stop solution from manufacturing to selling
Daeyang Wood is located in Gajwa-dong, Seo-gu, Incheon. It is a representative Korean wood manufacturing company which has 20 years of history in the field as the top company in Gimhae city. They import, manufacture and provide a variety of wood related materials such as hardwood board, construction, landscaping, furniture, Korean house, and splint. They have various hardwoods including spruce, douglas-per, new pine, ka pine and cedar as well as state of the art manufacturing system.

Their main product is hardwood table material. The amount of product they produce is almost equal to a major enterprise. Approximately 2,500 hardwood boards are being produced a day and they also have enough spare boards in the warehouse in order not to miss the orders. This system actually enabled the company to gain trust from the clients and achieve 70% of market share. They import 300§© and 1200§© new pines which is known as ideal for deck, pillar, railing and landscaping.

Kim says "New pine is big in diameter and has high density. It is most popular item when manufactured for table board." Kim's products are being used in various places such as cafe, restaurant, house and office. They manufacture the material in the state of hardwood so the growth ring is still visible and provides natural and luxurious feel. They also have excellent manufacturing system and drying system to produce high quality products which add more reliability to the clients. They check the percentage of water content and if it is not dried enough they carry out re-drying procedure.

Kim said "Importing good wood is important but more so is the drying process. The best quality wood cannot expect to be a good product if drying process is not properly done. The normal drying procedure usually takes 15 to 18 days."

Creating a foundation to make a company that emphasizes on safety
Mass production is possible for Daeyang Wood as they directly import hardwood and have an auto-manufacturing system. It is their strong point that they provide the products at a reasonable price. They usually sold 30% of hardwood board, 30% of furniture material, 30% of covering material for export and 10% for general consumer but they aim to increase the general consumer sales to get the turning point. They plan to increase the direct production of ready-to-use furniture and to reduce the distribution cost through direct sales which means that they provide high quality products at a cheaper price. They also plan to participate in various related exhibitions to promote the company. Kim said "Our top priority is to have a good communication with customers, consolidation of the staff, and staff training for safety." 

Kim still starts his day at 6am and gives his effort until late evening to make a better work environment. Power Korea can see a new hope through Daeyang Wood in the relatively slow Korean wood industry. 

 


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