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Jörg Alois Reding, the Ambassador of Switzerland
Contributing to enhance cooperation in culture, economy, education and research
Amb Reding visited Korea 40 years ago as a student president and has been a specialist on trade agreements and economic development.


Switzerland and S. Korea have had long diplomatic relations. As part of an international armistice monitoring entity, so-called Neutral Nations Supervisory Commission (NNSC), Switzerland has been responding positively to the request to contribute to the international effort to guarantee peace and stability on the Korean peninsula since the signing of the Korean armistice agreement on July 27, 1953 and has sent so far hundreds of Swiss army officers to be stationed day and night in Panmunjom. Switzerland and S. Korea tied diplomatic relations in 1963, and signed an FTA in 2006. Switzerland is a member country of European Free Trade Association (four European countries that continue to operate independently from the European Union), and is the third country who signed an FTA with S. Korea after Chile and Singapore. 2013 was the 50th anniversary of amity and Korea's top bilingual magazine Power Korea has met the Ambassador of Switzerland Mr. Jörg Alois Reding, who visited Korea 40 years ago when he was the president of a university student association (AIESEC) and later became a specialist diplomat for trade agreements and economic development cooperation. It was heavily snowing on the day we visited the official Residence of Mr. Reding in Hannam-dong, Seoul, but he welcomed us warmly with his sterling sense of humor and smile. 


Brilliant careers from an economist, journalist, trade negotiator and economic development specialist to Ambassador to Korea
40 years of his personal relations with S. Korea

Mr. Reding majored in economics at University of St. Gallen in Switzerland, and completed a master's degree in international economics at Simon Fraser University in Canada. After graduation, he took a variety of significant roles including newspaper editor, university lecturer, Consul in Sao Paulo, Brazil, deputy division head, Latin American Division, personal advisor to the State Secretary and to the Economy Minister, executive director of African Development Bank, division head (with Minister title) for economic assistance to Eastern Europe, Russia and Central Asia, Governor of all the major Regional Multilateral Development Banks (Asia, Africa, Latin America) and finally before coming to Seoul was the Ambassador to Singapore and Brunei. He served already as the President of the Swiss-Korean Business Council and launched the discussions in early 2000s with Korea about an FTA.


Mr. Reding's personal relations with Korea go back to 40 years ago. He was active as the president of AIESEC (International Association of Students in Economic and Commercial Sciences) at that time and was invited by Soongsil University to a study tour and stayed for 2 weeks with a Korean family in 1974. As there was no internet or facebook at that time, he lost the contact with that family, which impressed him very much by their kindness. But he asked around everywhere to find out the family's whereabouts when he was appointed as the Ambassador of Switzerland in Korea in 2012.

Surprisingly he succeeded; the family was running PN Poong-Nyeon (famous Korean rice cooker brand) and the oldest son whom the ambassador became very friendly with has become the chairman of the company. The two families meet now regularly and spent last summer together in Switzerland. Not only this, Cham, the municipality in the canton of Zug in Switzerland where Mr. Reding was born, has the convent called 'Kloster Heiligkreuz' and this convent is the matrix of 'Olivetan Benedictine Sisters of Busan' in Korea where the famous poet sister Hye-in Lee belongs to. Mr. Reding recollected his memories by saying "I and Korea seem to have a deep connection in many ways."


President Park visits Switzerland to strengthen cooperation between the two countries
100 world renowned Swiss companies active in Korea including Nestle and Rolex

Switzerland and S. Korea is strengthening cooperation in a variety of ways. The trade and investment between the countries has been steadily increasing since the FTA, and EFTA and Korea held The Fourth Joint Committee Meeting under Free Trade Agreement from 25 to 26 November at Geneva.

Prior to the meeting, President Park visited Switzerland on Monday 20 January 2014 for two days on invitation by the Federal Council. It is meaningful that for the first time in history a South Korean president officially visited Switzerland. During the visit, Park and the president of the Confederation, Didier Burkhalter signed several documents with the aim of strengthening the political dialogue and bilateral cooperation in the areas of social insurance, the economy, health care, research, tourism and especially vocational training, which impressed President Park very much. 

Swiss companies currently active in Korea are over 100 from small & medium businesses to multinational corporations including 'Phonak' and 'Straumann' in medical technology, 'Novartis' and 'Roche' in pharmaceuticals, 'Syngenta' in agricultural inputs, 'ABB', 'Gudel' and 'Bystronic' in machinery, 'Nestle' in food, 'SGS' in service, 'Rolex', 'Hublot' and 'Swatch Group' in luxury watch.

Mr. Reding said that the Swiss companies in Korea would keep yielding good results. He also said "the Swiss government tends to refrain from market intervention but leave it to the autonomy of market economy. In other words, the government sees its role to establish a favorite framework for the private business but does not directly intervene in the flow of the market. In that term, Switzerland and S. Korea seem to be a little bit different. But Korea has a fantastic infrastructure, excellent and very loyal human resources, and very good international schools which are all necessary conditions for foreign companies to be active in Korea."


Switzerland's spectacular scenery attracts cultural exchange
Reding's Embassy will to contribute to mutual growth and friendship

With only 8 million population, Switzerland is one of must visit countries for tourists and the Korean tourists stayed overnight in the country reached more than 188,000 nights in 2013. Mr. Reding said "Switzerland is an ideal place for Koreans to visit as Koreans and Swiss like climbing and walking very much. There are many cozy accommodations and restaurants and you can even have Korean Cup Ramen (instant cup noodle) in the alpine areas. Switzerland has too many things to see to stay just one day and its location in Europe is also fantastic as the country is surrounded by Germany, France, Austria and Italy."


Mr. Reding himself likes traveling very much and has been to all over Korea including Tongyeong International Music Festival, Busan International Film Festival and participates each year as a passionate skier in the international ski festival in Pyeongchang.


Meanwhile, Mr. Reding is focused to contribute to mutual growth and friendship between the two countries by saying "as we are a member country of NNSC and also the very country where Red Cross was born, Switzerland is always ready to contribute to securing peace and stability on the Korean peninsula. Twice in a year, the two NNSC delegations (Switzerland and Sweden) invite Korean personalities and diplomats to visit their camp in the DMZ as part of this effort.”


Mr. Reding’s two sons (17 and 12 years old) love to live in Itaewon and share their passion for sport (ski, tennis, swimming and some golf). But as he says himself, so far they are less addicted than him for travel; Mr Reding so far has visited about 140 countries and lived and worked other than Korea and Singapore also in Thailand, Brazil, Canada, Ivory Coast and South Africa.


The 50 years of friendship between Switzerland and S. Korea has certainly blossomed thanks to the passion and effort of Mr. Reding and Korea's top bilingual magazine Power Korea, no doubt, believes that he will prepare for the next 50 years of excellent friendship between the countries. 
 


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