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Á¤ ´ëÇ¥ÀÇ ¿ÃÇظ¦ ¸¶¹«¸®ÇÏ´Â »õ·Î¿î °èȹÀº »õ·Î¿î À½·á Ä«ÆäÀÌ´Ù. ¡°Ä«Æ並 ½ÃÀÛÇÏ´Â ÀÌÀ¯´Â ĵÀ̳ª ¹Í½ºÄ¿ÇÇ¿¡¼­ ½ÃÀÛµÈ Ä¿ÇÇ ¹®È­°¡ Ä«Æä ¹®È­·Î ¹ßÀüÇÑ ¼±·Ê ¶§¹®ÀÌ´Ù. ¸¶Æ®³ª ÆíÀÇÁ¡, È£ÅÚ ¶ó¿îÁö¿¡¼­ ¸Àº¸´Â »õ·Î¿î À½·á¸¦ Á÷Á¢ Á¦Á¶ÇÑ´Ù.¡± Áï, ¿¹¼ú°ú ¹®È­¸¦ ±â¼úÈ­ÇÒ ¼ö ÀÖ´Â ¸ðµç ¿µ¿ª¿¡ µµÀüÇÑ´Ù´Â ÀǹÌÀÌ´Ù. Ȧ·Î±×·¥ ±â¼úÀ» ´ëÁßÈ­ÇØ ÀϹÝÀεéÀÌ Æí¾ÈÇÏ°Ô Áñ±æ ¼ö ÀÖ´Â ¼¼°è ÃÖ°íÀÇ À¶º¹ÇÕ ÄÜÅÙÃ÷¸¦ ±â¹ÝÀ¸·Î, ´å¹ÐÀÇ »õ·Î¿î Çຸ´Â Àΰ£ÀÌ »ý°¢ÇÒ ¼ö ÀÖ´Â ¸ðµç ¾ÆÀ̵ð¾î¸¦ Çö½Ç¿¡ ¿Å±â´Â âÁ¶Àû ¿µ¿ª¿¡¼­ ³¡¾øÀÌ ÆîÃÄÁú °ÍÀÌ´Ù.


(www.dot-mill.com)




The total package art group of artistic value and 3D technology

"Leading the hologram integrated art contents industry over time and space"

Dot-Mill CEO Haewoon Jung


Dot-Mill is a creative company consisted of specialists to provide integrated contents. If the age of analogue needed a large stage to show total arts, now is the age of 3D technology and graphics to show them by the floating method. The CEO of Dot-Mill Haewoon Jung knows about the chemical activity when digital meets hologram which was the last bastion of analogue magic. He tells us the secrets to be successful through personal beauty being realized by technology.


Visual contents that give maximum impact at a minimum cost

The movie Matrix and its hologram naturally drew the audience into 4D and left the images as if we are living in a virtual world. The technique was invented by Henry Dirk in 19th century and it reflected the subject to be floated in a different space, but the current hologram technique uses the beam project to make graphic images coexist with figures or objects and is being used in various cultural art fields as a surrealistic and fantastical area. 

Dot-Mill has done 500 projects since its establishment and created 5 times sales figures(2,000%) compared to last year and the characters and advantages of the fusion of holograms appealed to their clients most effectively. Jung is in his early thirties and belongs to the Matrix generation. 

He said "it is about creating a space itself and the fusion of the contents derived from it. The existing analogue art like music, dancing and acting are fused into unprecedented cultural contents based on scientific and engineering media technologies. Therefore, Dot-Mill can cover the various areas from performance art, contents for companies or organizations, events and cultural industry. I promoted my company in partnership with one of my friends. I felt that I couldn't make things on my own when I was working for other companies. So I tried to find a way to create the best value through cooperation with talented people who have similar level of technical skills."

Not only Jung is managing the company but also he is directing performances and producing images. He defines 'directing' as 'planning and directing to create contents based on technology and image work but not to give orders in words only. Dot-Mill's hologram was developed by selecting relevant companies directly. Among the hologram techniques, Germany, Japan and US are excellent at printing while UK is at floating the image in the air including its development and commercialization. But because of its high price and intellectual property right, Dot-Mill has made it into Korean style with easy moving and installation methods at 1/10 of its price. Jung gave a lecture on the topic 'Coexistence of Culture and Technology - Media Performance Through Hologram Technique' on 11 last month at Techplusforum. Jung said "it is different from sensitive holography technique which is used in film making for over a year. It is a different area. Our technique is a distribution type suitable for PR, events or support purposed contents."


Creative art/technology group's synergy is the source of business technology

Jung's business value is 'fusion of creativity'. He gathered 40 specialists in art/culture/contents/digital fields to lead the company in an atmosphere of freedom. Dot-Mill does not do outsourcing because the specialists they need are all within the company. Outsourcing causes problems in feedback and communication. All of the staff has to agree when recruiting a new person. The communication between the staff are already done and that is why they can carry out their projects smoothly. There is no relationship between subordinates and superiors, rank system or 9 to 5 rules, but the salary in the company. Because as long as one specialist matches with a certain project, he/she can bring profits to the company. If one member is suitable for a project, he/she naturally becomes the team leader and other members including Jung himself follow as a member of the team. This is the reason they are confident to say that they are consisted of the top professionals in the industry and has made the largest number of references to implement the projects effectively in the world. Jung wants to create Dot-Mill's own branding performances with the talented people who can release everything they have that will be needed for new contents. The ultimate value for surviving as a long-term cultural contents company is at creating a brand, rather than events or commercials, like 'Circus of the Sun(a circus without animals)' which became a total performing art, and Nanta' which spread the story-oriented drum music to the world. Renowned companies contact Dot-Mill first for their events or launching shows. They keep making 'hologram performance' after media performance and 'kiosk' by using transparent LCD. Through these events and shows, Dot-Mill gained confidence and can maintains commercialism and their own colors and characters at the same time. The free performance at National Theater was a part of their identity. They are planning to export a 1 hour performance to Thailand next year to be performed at an exclusive space and also considering to enter Las Vegas. 

Meanwhile, Jung wants to open a drinks cafe. He got an idea from coffee culture being turned into cafe culture. He wants to make new drinks that can be consumed at mart, convenience stores or hotel lounges. He wants to challenge the areas where art and culture can be technified. Jung's popularization of hologram techniques and Dot-Mill's delivery of ideas to reality will spread in every creative areas.


(www.dot-mill.com)


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