Nation's leading tuning company specializing in brake system <Stolz>

Lee Jae-bok, CEO of Stolz Ltd.

  As the government clarify the activation of car tuning industry as part of the creative economy, the new culture began to emerge in The Republic of Korea, a wasteland, on car tuning. The Ministry of Trade, Industry and Energy held "a seminar for car tuning parts industry promotion" in April, announced that it would promote the tuning parts technology support and infrastructure plan for the area characteristics. In addition, it pledged to support the development of high performance component-based technologies for advanced tuning technology manufacturers and  complete vehicle suppliers. But some says that, due to the not  amicable consultation between The Ministry of Trade, Industry and Energy and  The Ministry of Land, the activate policy of car tuning industry was pointless to waste the time of one year. So, Lee Jae-bok, representative of Stolz stresses that creating a proper awareness of the tuning is the very beginning than short-term performance-oriented policy. 

Making a proper recognition of the tuning

  Stolz Ltd. is the nation's leading company specializing in the tuning brake system,

with a self-made equipment and an excellent design based on advanced technology. 

CEO Lee Jae-bok has early been promoting the development of tuning industry,  unexplored field, spending his life working on the relevant company for 11 years. Especially, through the brand through sport (PA Sports), it has been leading the localization of the various tuning supplies including brakes, and has been loved by domestic tuning enthusiasts, with low price and not poor quality compared with expensive foreign products. This year, they try to improve the quality, such as processing of 3D engraved logo, in the choice of anodized colors on all products, applying ultra lightweight disc rotor (applying bell type floating on 380 size), while  more than anything, it continued its exceptional pace for the popularization of the automobile tuning industry with the lower price of 22 percent cut for existing products. Meanwhile, representative Lee Jae-bok is ambitiously knocking on the door of overseas expansion by launching a premium brand 'Stolz'. To this end, he extended the previous headquarters in Daejeon and relocate it in Geumsan,  South Chungcheong province and it was equipped with its own manufacturing facilities of the nation's largest 850 flat scale. So, on the basis of main commodities, brake, they seem to be able to produce more than 600 sets every month. "Depending on the purpose, economist group (General) of 'PA sports' and premium group 'Stolz' is operate separately and together. We promise to be the best Stolz offering only the best and optimal products." In fact, so far all the group of the premium and economy in the country has had very limited consumer groups, which is the reality. CEO Lee explain that the reason is the absence of an overall awareness in tuning. Of course, it takes some time to catch up on local tuning culture, and the government is expressing a willingness to produce activation, because of the growing interest in the tuning brake around enthusiastic people, market possibilities are endless, which is his judgment. "I think enlightenment is required first about what is the tuning in the domestic market. I think that the plan to conduct its own campaigns should be considered by the government also given these points. As you can see in the footsteps of the US and Japan, with our own efforts to promote for enlightenment of the general car drivers, and we plan to try to work together to revitalize the domestic market tuning. 

Equipped to compete in foreign markets with the specialization in the future R&D 

  According to its own research of Stolz, the history of international tuning market 

is ahead of Korea's by nearly 40 years, and the size of Tuning market also can fetch up to 400 times of ours. Compared to the large market, the expansion of domestic enterprises somehow is kind of late. However, CEO Lee is confident in the level of the world's top four in the field of technology, design, and quality of Stolz, the relative newcomer. "We participate in the annual global car tuning fair called (SEMA SHOW), overseas buyers and the persons concerned make a excellent estimation on the technical aspects and design. The problem is the very  the international recognition, which we plan to a little bit widen the awareness based on proprietary technology and the quality of our own." Stolz has currently achieved the progress to some extent in foreign market, plans to grow the pie out through a more seamless market reclamation. "In the future I want to specialize for R&D in order to ensure a competitive advantage in all respects of price, quality, functionality, quality, design, etc when we go to overseas markets. We have accumulated the know-how of the technology development for 11 years, and we are thinking to engage in competition, determining that the odds are sufficient."  CEO Lee says that because the significant portion is proceeding including patent, we expects the possibility of more than five times of high growth, which is not done in the performance of firms, but he hopes to be worth deriving satisfactory results by being interlinked with Government's direction and Stolz's vision. We look forward to writing the history of the world tuning car again as he has led the popularization of domestic car tuning market over the past period, and settling  settle in the country in the country.